gc
nid 51980
Jul 22, 2026
gkaliraman@vixio.com
Australia
ACMA
gamblingcompliance
107% of draft length
draft in Generated
Generated
1941 charsAustralian Communications and Media Authority Penalises Tabcorp Holdings for Telemarketing and Spam Breaches
On July 22, 2026, the Australian Communications and Media Authority (ACMA) announced that Tabcorp Holdings Limited (TAB) paid more than $2.7 million in penalties following findings of multiple breaches of spam and telemarketing laws.
Between February 2024 and June 2025, the ACMA found that TAB made 351 telemarketing calls to numbers on the Do Not Call Register without consent, made 82 calls outside permitted hours, and made nearly 4,000 calls without properly identifying itself as the caller or the purpose of the call. Additionally, TAB self-reported in 2025 that it sent more than 217,000 marketing emails and SMS over a 16-day period to customers who had unsubscribed from specific marketing channels. ACMA member Samantha Yorke said the conduct was unacceptable, particularly given the risks associated with gambling advertising and TAB's recent compliance history. "When people join the Do Not Call Register or unsubscribe from marketing messages, they are making a clear choice. Those choices must be respected – especially given the heightened risks of financial loss and psychological harm from gambling marketing," Ms Yorke said. The ACMA noted serious weaknesses in TAB's compliance systems and stated it would monitor the company closely to ensure it meets its obligations.
This enforcement action represents the ACMA's second spam penalty against TAB, following a $4 million penalty in 2024 for non-compliant SMS and WhatsApp messages sent to VIP customers. Beyond financial penalties, the ACMA accepted a court-enforceable undertaking requiring TAB to conduct an independent review of its telemarketing systems, implement improvements, and provide regular compliance reports. Under Australian law, businesses must not contact numbers on the Do Not Call Register without consent, must only call during permitted hours, must clearly identify themselves, and must not send marketing messages to people who have unsubscribed.
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2072 charsAustralia's federal regulator penalises Tabcorp with A$2.7m fine for telemarketing and spam breaches
On July 22, 2026, the Australian Communications and Media Authority (ACMA) announced that Tabcorp Holdings Limited (TAB) paid more than A$2.7m (US$1.9m) in penalties following findings of multiple breaches of spam and telemarketing laws.
Between February 2024 and June 2025, the ACMA found that TAB made 351 telemarketing calls to numbers on the "Do Not Call Register without consent", made 82 calls outside permitted hours, and made nearly 4,000 calls without properly identifying itself as the caller or the purpose of the call. Additionally, TAB self-reported in 2025 that it sent more than 217,000 marketing emails and SMS over a 16-day period to customers who had unsubscribed from specific marketing channels.
ACMA member Samantha Yorke said the conduct was unacceptable, particularly given the risks associated with gambling advertising and TAB's recent compliance history. "When people join the Do Not Call Register or unsubscribe from marketing messages, they are making a clear choice. Those choices must be respected – especially given the heightened risks of financial loss and psychological harm from gambling marketing," Ms Yorke said.
The ACMA noted serious weaknesses in TAB's compliance systems and stated it would monitor the company closely to ensure it meets its obligations.
This enforcement action represents the ACMA's second spam penalty against TAB, following a A$4m (US$2.8m) penalty in 2024 for non-compliant SMS and WhatsApp messages sent to VIP customers. Beyond financial penalties, the ACMA accepted a court-enforceable undertaking requiring TAB to conduct an independent review of its telemarketing systems, implement improvements, and provide regular compliance reports. A separate spam undertaking is currently effective following ACMA's previous enforcement action against the entity. Under Australian law, businesses must not contact numbers on the "Do Not Call Register without consent", must only call during permitted hours, must clearly identify themselves, and must not send marketing messages to people who have unsubscribed.