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On October 25, 2025, the Financial Conduct Authority (FCA) published findings from its review into firms' approaches to products and services under the Consumer Duty (the Duty). The review examined 38 firms across banking, insurance, payments and e-money, asset management, consumer investments, funeral plans, and consumer finance to identify good practice and areas for improvement in meeting the Duty's requirements. The FCA's review focused on three key areas: product and service design and target market identification; monitoring and review of products over their lifecycle; and distribution and third-party arrangements. The findings highlight that many firms have developed effective practices, including mapping customer needs to product design, conducting customer impact assessments, and adapting customer journeys for different segments—such as implementing Web Content Accessibility Guidelines (WCAG) for digital content and introducing voice control options for customers with accessibility needs. Several firms established "inclusive design panels" drawing on customer and charitable organisation experiences to shape product development. However, the FCA identified recurring gaps in compliance. Some firms provided overly simplistic target market definitions without adequately explaining how these align with product risk profiles. Many firms relied heavily on complaints data rather than developing broader management information to monitor customer outcomes. Additionally, some firms failed to validate the impact of interventions introduced to improve customer outcomes. The FCA emphasised that while smaller firms may apply the Duty proportionately based on their resources and customer base, all firms should develop outcome-focused management information and take appropriate action when potential harms emerge. The guidance does not introduce new regulatory requirements but provides examples to help firms improve compliance with the products and services outcome under PRIN 2A.3 to PRIN 2A.6. Firms should consider the FCA's consultation CP26/23 on the scope and proportionality of the Duty before implementing major process changes.