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On July 7, 2026, the Australian Communications and Media Authority (ACMA) issued a formal warning to Sky Rain Limited, operating as 7Signs. The warning relates to the use of unregistered sender IDs in short message service (SMS) communications. ACMA has clarified that SMS messages sent using unregistered sender IDs are now being labelled as "Unverified" to alert recipients to the status of the message sender. This labelling mechanism serves to inform consumers about the authenticity and registration status of SMS communications they receive. Sky Rain Limited, trading as 7Signs, has been formally warned by ACMA regarding its SMS sending practices. The warning indicates that the company has not complied with requirements to register branded sender IDs for its messaging activities. ACMA's action reflects its regulatory oversight of telecommunications services in Australia and its commitment to protecting consumers from potentially misleading or unverified communications. Message providers and SMS senders are required to register their branded sender IDs with their respective service providers to ensure their communications are not flagged as unverified. Companies that have not completed this registration process are advised to contact their message provider to register their branded sender ID and ensure their SMS communications are properly identified to recipients. The formal warning document is available on ACMA's website as a downloadable PDF file.