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On July 7, 2026, the Australian Communications and Media Authority (ACMA) announced a formal warning for mixed martial arts fighter Jamie Mullarkey for breaching online gambling laws. An ACMA investigation revealed that in 2025, Mullarkey promoted an illegal offshore gambling service on Instagram using sponsored posts, promotional hashtags, and a hyperlink in his profile. Australian law strictly prohibits promoting illegal gambling platforms, which includes sharing links, hosting giveaways, or featuring the services in posts or live streams. ACMA member Carolyn Lidgerwood highlighted that this is the agency's first enforcement action against a social media influencer, putting other personalities on notice about their influence over audiences. The ACMA chose to issue a formal warning rather than pursue financial penalties due to Mullarkey’s cooperative response. The fighter promptly ended the sponsorship, swiftly removed the offending content, cooperated fully with investigators, and expressed genuine remorse and responsibility for his actions. The ACMA reiterated that individuals who promote illegal gambling services risk civil penalties of up to A$59,400, while those who facilitate access—such as providing hyperlinks—could face massive fines up to A$2.475m. The agency pledged to deploy its full regulatory toolkit against non-compliant influencers moving forward.

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