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gc nid 51632 Jun 26, 2026 apintea@vixio.com Australia ACMA gamblingcompliance
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Australian Communications and Media Authority Announces 2026–27 Compliance Priorities Focused on Consumer Protection

On June 26, 2026, the Australian Communications and Media Authority (ACMA) announced its compliance and enforcement priorities for 2026–27, emphasising consumer protection across communications services. The priorities identify five key focus areas for the regulatory year ahead, with gambling advertising implementation of regulatory reforms included as a specific compliance priority. The ACMA's 2026–27 compliance priorities are: disrupting branded SMS scams; compliance and enforcement of Triple Zero and public safety requirements; equipment regulation for mobile phones; enforcing domestic, sexual and family violence consumer safeguards; and gambling advertising implementation of regulatory reforms. These priorities were informed by public consultation submissions and reflect areas of high risk of harm to consumers where industry compliance is critical to keeping Australians safe and connected. ACMA Chair Nerida O'Loughlin said the priorities reflect the regulator's focus on delivering on consumer expectations. "Communications services are at the centre of Australians' economic and social lives. Consumers expect more from these services than ever before," O'Loughlin said. The ACMA will continue its three enduring compliance and enforcement priorities: preventing gambling harm; combatting spam and telco scams; and protecting vulnerable telco customers. These long-term priorities reflect ongoing matters of significant harm to the Australian community. The ACMA emphasised that the annual priorities identify areas of particular focus but do not limit its broader compliance, monitoring and enforcement work across all regulatory responsibilities. The authority will continue to take action where it identifies serious or systemic non-compliance. The ACMA has also released its Outcomes: compliance priorities 2025–26 report, detailing actions and outcomes against its previous year's priorities.

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Australian Communications and Media Authority announces 2026–27 compliance priorities

On June 26, 2026, the Australian Communications and Media Authority (ACMA) announced its compliance and enforcement priorities for 2026–27, emphasising consumer protection across communications services. The priorities identify five key focus areas for the regulatory year ahead, with gambling advertising-implementation of regulatory reforms, included as a specific compliance priority. Pursuant to the press release, the implementation of law reforms (following enactment by the Parliament) that are proposed to introduce new restrictions on gambling advertising will be prioritised. Gambling advertising is proposed to be banned during live sporting events within allocated times and subject to tighter controls on television, radio and online platforms. To support final reforms, guidance will be provided to help industry understand and meet its obligations. Investigations and enforcement action will be undertaken where advertisers, broadcasters or online content providers fail to comply with the new requirements. The ACMA emphasised that the annual priorities identify areas of particular focus but do not limit its broader compliance, monitoring and enforcement work across all regulatory responsibilities. The authority will continue to take action where it identifies serious or systemic non-compliance. The ACMA has also released its Outcomes: compliance priorities 2025–26 report , detailing actions and outcomes against its previous year's priorities.