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On June 16, 2026, Finland's Financial Supervisory Authority (Finanssivalvonta) published findings from a thematic review of crypto-asset services and products marketing conducted in autumn 2025. The review examined licensed crypto-asset service providers' compliance with marketing requirements and pre-contractual consumer information obligations under Finnish consumer protection law. Finanssivalvonta identified significant deficiencies across multiple areas. Companies failed to provide sufficient and balanced information about risks associated with crypto-assets and crypto-asset services, often requiring customers to actively seek this information themselves. Risk descriptions suggested all crypto-assets carried identical risks, and essential customer information was frequently difficult to locate. The authority found that not all participating companies had internal marketing guidelines, and one company lacked an approval process for social media channels used in marketing. Only one company had defined competency requirements for personnel implementing marketing activities. Marketing materials disproportionately emphasised service ease and speed of adoption, particularly problematic for retail customers requiring adequate time to understand services thoroughly. Companies also highlighted Finnish origin and Financial Supervisory Authority oversight status. Some marketing claimed safe crypto-asset investment opportunities. Pricing information lacked predictability and completeness in several cases. Certain companies provided pre-contractual information required under consumer protection law only within terms and conditions, which customers could easily bypass during service onboarding. Some companies failed to provide all mandated pre-contractual disclosures, instead dispersing information across multiple website sections or documents. Finanssivalvonta requires crypto-asset service providers to address these findings and implement necessary corrective measures to ensure regulatory compliance. The authority emphasises that crypto-asset markets have grown substantially, with services marketed to new customer groups lacking prior crypto-asset experience. The European Union's Markets in Crypto-Assets Regulation (MiCA) became applicable December 30, 2024, requiring crypto-asset service provision licences. Finland applied a six-month national transition period ending June 30, 2025.