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On June 9, 2026, France's National Assembly introduced Proposition de loi n° 2899, legislation designed to regulate advertising for sports betting. The bill was deposited with the legislature during the 17th parliamentary term. The proposed law aims to establish a framework governing how sports betting operators may advertise their services and products. This legislative initiative addresses concerns around the proliferation of sports betting marketing, particularly regarding exposure to vulnerable populations and the need for consumer protection standards in the advertising sector. The bill has been referred to the Commission des lois (Legal Affairs Committee) for examination and deliberation. Amendments to the proposal can be submitted during the legislative process. The legislation is available in multiple formats, including PDF, HTML, and XML versions, alongside structured data formats for reference. The proposal represents France's continued effort to strengthen regulatory oversight of the sports betting industry, building on existing gambling regulations. As the bill progresses through parliamentary procedures, stakeholders in the sports betting sector and consumer protection advocates will have opportunities to engage with the legislative process through the amendment and committee review stages. Further developments will occur as the Commission des lois reviews the proposal and the National Assembly proceeds with debate and voting on the legislation. REFERENCES: Assemblée nationale. Proposition de loi n° 2899 visant à encadrer la publicité pour les paris sportifs. Available at: https://www.assemblee-nationale.fr/