meta_id 3202116

The Netherlands Gambling Authority (Kansspelautoriteit) has written to sports betting operators to reinforce that they must not broadcast live advertising encouraging gambling during live sports matches. The authority issued the letter to protect potential and current gamblers from impulsive participation in gambling during sporting events. The Kansspelautoriteit clarified the rules governing live advertising during sports betting and what is and is not permitted. Broadly, operators must not entice viewers of a match to place bets during the match itself. This prohibition extends to advertising through social media posts, push notifications, and emails. The authority previously wrote to licence holders regarding broader advertising rules, including prohibitions on sports sponsorship and the use of role models in gambling promotion. The Kansspelautoriteit expects increased participation in betting during the World Cup and will intensify monitoring for breaches of advertising rules during the tournament. The authority will take immediate enforcement action against any violations of the advertising regulations. Operators must ensure compliance with all applicable advertising restrictions to avoid penalties during this high-participation period.