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gc nid 51021 May 06, 2026 tsimcock@vixio.com Australia ACMA gamblingcompliance
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Australia's ACMA Finds Entain Breaches National Self-Exclusion Rules

On May 6, 2026, the Australian Communications and Media Authority (ACMA) announced that Entain Group Pty Ltd, the parent company of wagering services Ladbrokes AU and Neds AU, has entered into a court-enforceable undertaking following an investigation that identified more than 500 breaches of national self-exclusion rules. The ACMA investigation found that Entain opened accounts for and provided wagering services to individuals registered with BetStop – the National Self-Exclusion Register. The company also failed to close wagering accounts for self-excluded customers as required. Key breaches included: Entain's systems did not adequately identify and link all wagering accounts held by customers across its Ladbrokes and Neds services, with one account remaining open for more than a year after the customer had self-excluded; new accounts were opened for individuals already registered with BetStop; and the company failed to adequately promote BetStop in customer texts and emails as required under the rules. ACMA member Carolyn Lidgerwood emphasised that under national rules, once an individual registers with BetStop, wagering providers must close that person's account as soon as practicable, and there should be no way for self-excluded individuals to open new accounts for licensed wagering services in Australia. The ACMA has accepted an 18-month court-enforceable undertaking from Entain committing the company to an independent review of its compliance systems and processes and implementation of any recommended improvements. Failure to comply with the enforceable undertaking can result in court-ordered financial penalties. REFERENCES: Australian Communications and Media Authority (ACMA), "Ladbrokes and Neds breach gambling self-exclusion rules," Media Release 13/2026, May 6, 2026.

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Australian online gambling regulator finds Entain broke national self-exclusion rules

On May 6, 2026, the Australian Communications and Media Authority (ACMA) announced that Entain Group Pty Ltd, the parent company of wagering services Ladbrokes AU and Neds AU, has entered into a court-enforceable undertaking following an investigation that identified more than 500 breaches of national self-exclusion rules. The ACMA investigation found that Entain opened accounts for and provided wagering services to individuals registered with BetStop – the National Self-Exclusion Register. The company also failed to close wagering accounts for self-excluded customers as required. Key breaches included: Entain's systems did not adequately identify and link all wagering accounts held by customers across its Ladbrokes and Neds services, with one account remaining open for more than a year after the customer had self-excluded; new accounts were opened for individuals already registered with BetStop; and the company failed to adequately promote BetStop in customer texts and emails as required under the rules. ACMA member Carolyn Lidgerwood emphasised that under national rules, once an individual registers with BetStop, wagering providers must close that person's account as soon as practicable, and there should be no way for self-excluded individuals to open new accounts for licensed wagering services in Australia. The ACMA has accepted an 18-month court-enforceable undertaking from Entain committing the company to an independent review of its compliance systems and processes and implementation of any recommended improvements. Failure to comply with the enforceable undertaking can result in court-ordered financial penalties.