gc
nid 50974
Apr 30, 2026
prandeo@vixio.com
Denmark
Gaming advertising news
gamblingcompliance
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1639 charsDenmark's Gaming Advertising Board Criticises Betano for Missing Responsible Gaming Messages and Age Markings
On April 30, 2026, Denmark's Gaming Advertising Board (Spilreklamenævnet) issued a critical decision against gaming operator Betano for failing to include responsible gaming messaging and age markings in a Facebook advertisement.
The Gaming Advertising Board received a complaint on December 30, 2025, regarding a Facebook post from "Vores Liga," a football podcast group where Betano serves as a partner and sponsor. The complaint alleged that the post lacked a responsible gaming message, references to support resources including "StopSpillet" and "ROFUS," and an age marking ("18+").
Under points 9 and 14 of the industry's Code of Conduct, gaming operators must include such information when disseminating gaming marketing materials (referred to as "disclosure obligations"). The Gaming Advertising Board determined that the Facebook post constituted gaming marketing in the form of "branding" and therefore was subject to disclosure obligations, regardless of whether specific products from Betano were being marketed. Consequently, the board issued a critical statement against Betano for failing to comply with these requirements.
The Gaming Advertising Board is a self-regulatory body established by the gaming industry to adjudicate complaints regarding gaming marketing in Denmark and issue critical statements where operators market in violation of the industry's adopted Code of Conduct. The board comprises a judge as chair, three representatives from the gaming industry, and three representatives of gaming consumers.
Further information regarding the board and its operations is available at www.spilreklamenaevnet.dk.
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1190 charsDanish Gaming Advertising Board criticises Betano over missing responsible gambling messages and age restrictions
On April 30, 2026, Denmark's Gaming Advertising Board issued a critical decision against Betano for failing to include responsible gambling messaging and age markings in a Facebook advertisement.
The Gaming Advertising Board received a complaint on December 30, 2025, concerning a Facebook post published by “Vores Liga”, a football podcast group for which Betano acts as a partner and sponsor. The complaint alleged that the post lacked a responsible gambling message, references to support resources including “StopSpillet” and “ROFUS”, and an age marking (“18+”).
Under sections 9 and 14 of the industry’s Code of Conduct, gambling operators are required to include such information when disseminating gambling marketing materials (referred to as the “duty to provide information”).
The Gaming Advertising Board determined that the Facebook post constituted gambling marketing in the form of “branding” and was therefore subject to these disclosure obligations, regardless of whether specific Betano products were promoted.
Consequently, the Board issued criticism against Betano for failing to comply with the applicable responsible gambling and age-related disclosure requirements.