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On April 30, 2026, the Gaming Advertising Board (Spilreklamenævnet) issued a critical ruling against "Leanders Lukrative," a VIP betting tips group administered by sports media outlet SpilXperten. "Leanders Lukrative" operates as a paid subscription service offering exclusive odds suggestions distributed by former professional football referee Benjamin Leander. The Gaming Advertising Board became aware of the service in 2025 through Danish media coverage and initiated proceedings on its own motion to investigate potential breaches of the industry's Code of Conduct on Gaming Marketing. The Board determined that "Leanders Lukrative" constituted marketing of gambling services in violation of Code of Conduct sections 8.2 and 8.4. The Board found that Benjamin Leander, as a former professional football referee with significant social media followers on platform X, qualifies as an "authority" with specialised insight into football under the Code of Conduct's definition. Section 8.2 prohibits direct gambling marketing using persons perceived by players as authorities with particular expertise in the game. Additionally, the Board concluded that the presentation and marketing of "Leanders Lukrative" was designed to improperly exploit vulnerabilities, credulity, inexperience, or lack of knowledge among vulnerable persons, in breach of section 8.4. The Gaming Advertising Board is a self-regulatory body established by the gaming industry to adjudicate complaints regarding gambling marketing in Denmark and issue critical rulings where operators breach the adopted Code of Conduct. The Board comprises a judge as chair, three industry representatives, and three consumer representatives. The full ruling is available on the Board's website at www.spilreklamenaevnet.dk.