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meta_id 3067309

gc nid 50843 Apr 16, 2026 gkaliraman@vixio.com Australia ACMA gamblingcompliance
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Australian Communications and Media Authority Issues Formal Warning to Chasebet for Failing to Promote BetStop

On April 16, 2026, the Australian Communications and Media Authority (ACMA) issued a formal warning to Harris Bookmaking Pty Ltd, trading as Chasebet, for failing to adequately promote BetStop – the National Self-Exclusion Register. An ACMA investigation identified that Chasebet did not adequately promote BetStop in three marketing emails and on its website. Under Australian gambling self-exclusion rules, wagering providers must promote and provide links to BetStop in all promotional electronic messages and on their websites. The investigation found Chasebet's non-compliance with these regulatory requirements across multiple channels. Chasebet attributed the breach to a software consolidation error and stated the non-compliance was unintended. Following ACMA notification, Chasebet promptly rectified the issue by sufficiently promoting BetStop on its website and in marketing emails. The ACMA has advised that if Chasebet breaches these self-exclusion promotion rules again, it may carry out further enforcement action. This warning underscores the regulator's commitment to ensuring wagering providers comply with responsible gambling obligations, particularly regarding the promotion of self-exclusion mechanisms to protect consumers. **Reference:** Australian Communications and Media Authority, "Chasebet fails to promote BetStop in marketing emails," April 16, 2026.

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Australian federal regulator issues warning to Chasebet for failing to promote BetStop

On April 16, 2026, the Australian Communications and Media Authority (ACMA) issued a formal warning to Harris Bookmaking Pty Ltd, trading as Chasebet, for failing to adequately promote BetStop, the National Self-Exclusion Register. An ACMA investigation identified that Chasebet did not adequately promote BetStop in three marketing emails and on its website. Under national gambling self-exclusion rules, wagering providers must promote and provide links to BetStop in all promotional electronic messages and on their websites. The investigation found Chasebet's non-compliance with these regulatory requirements across multiple channels. Chasebet attributed the breach to a software consolidation error and stated the non-compliance was unintended. Following ACMA notification, Chasebet promptly rectified the issue by sufficiently promoting BetStop on its website and in marketing emails, the ACMA said. The ACMA has advised that if Chasebet breaches these self-exclusion promotion rules again, it may carry out further enforcement action. This warning underscores the regulator's commitment to ensuring wagering providers comply with responsible gambling obligations, particularly regarding the promotion of self-exclusion mechanisms to protect consumers.