gc
nid 50525
Mar 24, 2026
prandeo@vixio.com
Netherlands
News - Dutch Gambling Authority
gamblingcompliance
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1705 charsNetherlands Gambling Authority Addresses Online Gaming Operator Over Sports Sponsorship Advertising Violation
On an unspecified date, the Kansspelautoriteit (KSA), the Netherlands gambling regulator, addressed JOI Gaming Limited, operating in the Netherlands as JACKS.NL, for breaching the prohibition on undirected advertising for online gambling.
The KSA identified that the Professional Darts Corporation (PDC) website displayed the logo of Jack's Casino's physical locations with a hyperlink directing to JACKS.NL, which offers online gambling services. While advertising for land-based gambling is permitted under certain conditions, the hyperlink created undirected advertising for online gambling services, constituting a violation.
Since July 1, 2025, online gambling operators have been prohibited from sports sponsorship activities. This prohibition forms part of the broader ban on undirected advertising for remote gambling services. The regulatory framework aims to protect vulnerable groups, including young adults and individuals exhibiting risky gambling behaviour, from exposure to gambling advertising.
The KSA received a report regarding the PDC website displaying Jack's Casino's logo with a link to JACKS.NL. While displaying the logo itself does not constitute a violation, the hyperlink to the website offering online gambling services does, as it constitutes advertising for online gambling on a public platform.
Following the KSA's intervention, JACKS.NL immediately removed the hyperlink to its online gambling offering. The KSA emphasised that licence holders are responsible for compliance with gambling advertising legislation and regulations. The regulator continues to monitor operator compliance and implements appropriate interventions to ensure a fair and safe gambling market.
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1125 charsDutch gambling authority notifies JACKS.NL over sports sponsorship advertising breach
On March 24, 2026, the Netherlands Gambling Authority (KSA) notified JOI Gaming Limited, operating under the JACKS.NL brand, of a breach relating to the Dutch untargeted advertising ban.
The issue arose after the Jack’s Casino logo appeared on the website of the Professional Darts Corporation, accompanied by a link redirecting users to the JACKS.NL website, where online gambling is offered. While the display of the land-based casino logo itself is permitted, the inclusion of a direct link to an online gambling platform constituted prohibited untargeted advertising.
Since July 1, 2025, a ban on sports sponsorship by online gambling providers has been in effect as part of broader restrictions on untargeted advertising, aimed at protecting vulnerable groups such as young adults and individuals with risky gambling behaviour.
Following contact from the KSA, the link to the online gambling website was immediately removed. The regulator emphasised that licence holders remain responsible for ensuring compliance with advertising rules, including where third-party platforms or sponsorship arrangements are involved.