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On the date of publication, the Kansspelautoriteit (KSA), the Netherlands gambling regulator, published new guidance on the prohibition of untargeted advertising for online gambling operators. The guidance provides licensed remote gambling operators with detailed explanations and practical tools to comply with statutory requirements governing online advertising, with the objective of better protecting vulnerable groups from gambling advertising. Since the introduction of the untargeted advertising prohibition, online gambling operators may only advertise via the internet and media services on request, subject to strict conditions. In practice, these conditions have generated questions among licence holders. The KSA's new guidance clarifies how these conditions should be interpreted and applied. The guidance addresses advertising via external platforms and third parties, providing a genuine opportunity for consumers to refuse advertising, and the manner in which operators must document and substantiate their efforts and measurement results. The underlying principle is that advertising for online gambling should not reach vulnerable persons. In some cases, this may require an operator to refrain from advertising on a particular platform. The guidance includes practical guidelines and an extensive question-and-answer section based on practical inquiries and signals from regulatory supervision. The KSA aims to contribute to careful and consistent compliance with the untargeted advertising prohibition within the online gambling market. REFERENCES: Kansspelautoriteit (KSA) – Leidraad ongerichte reclame (Guidance on Untargeted Advertising)