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On April 17, 2025, the Netherlands Authority for the Financial Markets (Autoriteit Financiële Markten, AFM) imposed an administrative fine of €300,000 on Lynx B.V., an investment firm, for repeatedly breaching advertising regulations between December 1, 2023 and March 19, 2024. The violations concerned the incorrect presentation of risk indicators in advertising materials and on Lynx's website. Investment firms are required to ensure their advertising is accurate and clearly communicates the risks associated with investment services, particularly when promoting potential benefits. In the investigated materials, risk disclosures appeared in smaller font sizes than surrounding text and exhibited insufficient colour contrast against backgrounds, breaching applicable rules. Lynx operates as an execution-only broker serving retail investors who actively trade, making clear risk communication particularly important for informed decision-making. The AFM emphasised that the breaches occurred over an extended period and that previous warnings issued to Lynx had failed to achieve compliance. However, the fine amount was moderated in consideration of Lynx's cooperative conduct during the investigation. AFM Board Chair Laura van Geest stated that firms must ensure their communications are correct, clear, and non-misleading, and that those emphasising benefits must make risks equally visible and prominent. The decision is final and cannot be appealed to the courts. Consumers with questions can contact the AFM's Financial Markets Reporting Point at 0800-5400 540 (toll-free). **References:** Autoriteit Financiële Markten (AFM) – Boete Lynx B.V. voor overtreding reclameregels