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On March 3, 2026, Ukraine's Supreme Court issued a ruling in case no. 320/33758/24 that confirmed the position of the State Agency for Gambling and Lotteries Control (PlayCity) regarding the prohibition of gambling advertising in outdoor advertising formats. The Supreme Court determined that any mention of a gambling operator's brand or trademark constitutes gambling advertising and falls under the restrictions established by Ukraine's Law on Advertising. The case originated on April 18, 2024, when PlayCity imposed a fine on Private Joint-Stock Company Teleradio Company Lux for placing outdoor advertising containing information about a gambling operator's brand. The company initially challenged the regulator's decision through the court system. During appellate and cassation proceedings, PlayCity's legal team presented arguments supporting the state's position, which the Supreme Court ultimately upheld as correct. In its ruling, the Supreme Court confirmed that: information about a gambling operator's brand constitutes gambling advertising; placing such information through outdoor advertising means violates the requirements of Ukraine's Law on Advertising; and the application of penalty sanctions by the state regulator was lawful. The Supreme Court's decision establishes consistent judicial practice in the field of gambling advertising regulation. The ruling clarifies that using a gambling operator's brand in outdoor advertising is equivalent to gambling advertising, establishing a unified approach to assessing such violations. PlayCity indicated it will continue ensuring correct application of gambling advertising legislation requirements going forward.