TITLE: India's Securities and Exchange Board Issues Guidance on Social Media Disclosure Requirements for Regulated Entities BODY: On February 26, 2026, the Securities and Exchange Board of India (SEBI) issued Circular No. HO/(79)2026-MIRSD-PODMMC under its Ease of Doing Investment (EoDI) initiative, establishing disclosure requirements for SEBI-regulated entities and their agents operating on social media platforms (SMPs). The circular mandates that SEBI-regulated entities and their agents must disclose their registered name and registration number when using social media platforms for investment-related communications or activities. This requirement aims to enhance transparency and protect investors by enabling them to verify the legitimacy of entities and agents engaging with them on social media. The measure addresses the growing use of social media as a channel for investment promotion and advisory services, ensuring that investors can readily identify and authenticate regulated market participants. The disclosure requirement applies to all categories of SEBI-regulated entities, including investment advisors, research analysts, stock brokers, and other market participants, as well as their appointed agents or representatives. By mandating clear identification on social media platforms, SEBI seeks to reduce the risk of fraudulent impersonation and unauthorised investment solicitation. SEBI-regulated entities and their agents must ensure compliance with this circular's ... (1925 chars total)