This update concerns general advertising guidance for financial products and services, not a specific payments product or service category.
The guidance applies broadly to financial services advertising and does not focus on payment processor obligations or third-party payment service provider oversight.
Specialism
The update directly addresses ASIC's revised guidance on advertising financial products and services, including requirements to avoid misleading consumers and comply with advertising conduct obligations.
Low confidence — requires human review. While the guidance consolidates enforcement insights, the update is primarily guidance clarification rather than active supervision or enforcement action.
2026-08-12 09:37:39·pthandapani@vixio.com
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ASIC has updated its guidance on advertising financial products and services to help industry comply with legal obligations and avoid misleading consumers.
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TITLE: Australian Securities and Investments Commission Updates Guidance on Advertising Financial Products and Services
BODY:
On an unspecified date in 2026, the Australian Securities and Investments Commission (ASIC) updated its guidance on advertising financial products and services to help industry comply with legal obligations and avoid misleading consumers.
ASIC revised Regulatory Guide 234 Advertising Financial Products and Services (Including Credit) (RG 234) to simplify and explain its regulatory approach to advertising financial products and services. The updates incorporate new guidance reflecting enforcement and regulatory action relevant to advertising conduct since RG 234 was published in 2012. ASIC consolidated guidance from Regulatory Guide 53 The Use of Past Performance in Promotional Material (RG 53) into RG 234, ensuring all advertising guidance appears in a single document. As a result, RG 53 has been withdrawn. ASIC streamlined and simplified existing content throughout the updated guidance.
RG 234 provides guidance to relevant entities—including promoters of financial products, financial services, credit products and credit services, and publishers of advertising—to help them comply with legal obligations not to make false or misleading representations or engage in misleading or deceptive conduct.
The updates follow consultation with stakeholders from November 27, 2025 through January 22, 2026, with stakeholders broadly supportive of the proposed changes. ASIC published non-confidential submissions and an outline of its response on the relevant consultation page. Industry participants should review the updated RG 234 to ensure their advertising practices align with ASIC's current regulatory expectations and legal requirements.
ASIC updates guidance on advertising financial products and services | ASIC Newsroom ASIC updates guidance on advertising financial products and services ASIC has updated its guidance on advertising financial products and services to help industry comply with legal obligations and avoid misleading consumers. The updates to Regulatory Guide 234 Advertising financial products and services (including credit) ( RG 234 ) simplify and explain ASIC’s regulatory approach to advertising financial products and services. As part of this work ASIC has: added new guidance reflecting enforcement and regulatory action, relevant to advertising conduct, since RG234 was published in 2012 consolidated guidance from Regulatory Guide 53 The use of past performance in promotional material ( RG 53 ) so that all advertising guidance is in one place simplified and streamlined existing content. As a result, RG 53 has now been withdrawn. These updates follow consultation with stakeholders from 27 November 2025 through to 22 January 2026, with stakeholders broadly supportive of the proposed updates. Copies of non-confidential submissions made to ASIC and an outline of our response is available on the relevant consultation page . Background RG 234 provides guidance to help relevant entities comply with their legal obligations not to make false or misleading representations or engage in misleading or deceptive conduct. Entities include promoters of financial products, financial services, credit products and credit services, and publishers of advertising. Download Regulatory Guide 234 Advertising financial products and services (including credit) More information ASIC proposes updates to guidance on advertising financial products and services - 27 November 2025 CS 37 Proposed update to ASIC’s guidance on advertising financial products and services Read the summary of feedback on the relevant consultation page. ASIC is Australia’s corporate, markets and financial services regulator.