The update directly addresses transparency obligations for AI systems under the EU AI Act, including requirements for providers and deployers to inform users about AI interactions and AI-generated content.
Mandatory inheritance: Artificial Intelligence is a child of Technology, so Technology must be raised as the secondary tag.
Product
This update concerns AI transparency obligations under the EU AI Act and does not address any specific financial product, service, instrument or proposition from the Product Type taxonomy.
No secondary financial product is identifiable in this regulatory update on AI system transparency requirements.
Obligation
The update mandates that AI providers and deployers must inform users and people when they are interacting with AI systems or exposed to AI-generated content, which constitutes prescribed information provision to end-users in a clear and timely manner.
The update requires firms to design and deploy technical measures (machine-readable marks, labelling systems) to enable detection of AI-generated content, which involves building practical preventive and detective controls.
Activity
This update concerns AI transparency obligations under the EU AI Act and does not directly address any core financial services business activity; it is a general technology governance and disclosure requirement applicable across sectors.
While AI-generated content disclosure could tangentially relate to financial promotions transparency, the update is fundamentally about AI system transparency rather than financial product marketing or promotion approval.
Themes
The update addresses transparency obligations for AI systems under the AI Act, including disclosure of AI interactions and AI-generated content marking, which relates to disclosure and transparency requirements for consumers.
The guidelines govern how AI systems must be designed and deployed to inform users of AI interactions and content generation, reflecting governance and oversight of AI development and use in financial and consumer-facing contexts.
Functions
Technology teams must implement machine-readable marking, labelling, and system design changes to comply with AI transparency obligations under the AI Act by August 2, 2026.
Compliance functions must interpret and monitor adherence to the new AI transparency requirements across the firm's AI systems and ensure timely implementation by the deadline.
2026-07-21 08:16:15·arahman@vixio.com
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Today, the European Commission published guidelines to assist providers and deployers of artificial intelligence (AI) systems in meeting the AI Act's transparency obligations, which start to apply on 2 August 2026.
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TITLE: European Commission Publishes Guidelines on Artificial Intelligence Transparency Obligations
BODY:
On July 20, 2026, the European Commission published guidelines to assist providers and deployers of artificial intelligence (AI) systems in meeting transparency obligations under the AI Act (Artificial Intelligence Act), which commence on August 2, 2026.
The guidelines clarify compliance requirements for interactive AI systems and the marking and labelling of AI-generated content. Under the AI Act, AI providers must design systems to inform users when they are directly interacting with AI and add machine-readable marks to enable detection of AI-generated or manipulated content. Deployers must inform people when exposed to deepfakes, AI-generated content on matters of public interest without human review or editorial control, and emotion recognition or biometric categorisation systems. These transparency obligations aim to help people recognise when they are interacting with AI or when content has been generated or altered by AI, reducing the risk of deception and manipulation.
The guidelines address Article 50 of the AI Act and define the scope of transparency obligations applicable to both providers and deployers. The European Commission has published supplementary resources including a Questions and Answers document on transparency obligations, a fact page on transparency rules for AI systems, and a Code of Practice on Transparency of AI-Generated Content to support compliance efforts.
Providers and deployers of AI systems must ensure compliance with these transparency obligations by August 2, 2026. The guidelines and supporting documentation are available on the European Commission's website.
Commission publishes guidelines on transparency obligations for providers and deployers of certain AI systems | Shaping Europe’s digital future Skip to main content Commission publishes guidelines on transparency obligations for providers and deployers of certain AI systems PRESS RELEASE Publication 20 July 2026 Today, the European Commission published guidelines to assist providers and deployers of artificial intelligence (AI) systems in meeting the AI Act's transparency obligations, which start to apply on 2 August 2026. Transparency obligations will help people recognise when they are interacting with AI or when content has been generated or altered by AI, reducing the risk of deception and manipulation. The guidelines clarify which providers and deployers must comply with the transparency obligations for interactive AI systems and the marking and labelling of AI-generated content. Under the AI Act, AI providers will have to design AI systems to inform users when they are directly interacting with an AI and they will have to add machine-readable marks to enable the detection of AI-generated or manipulated content. Deployers will also have to inform people when they are exposed to deep fakes, to AI-generated content on matters of public interests without human review or editorial control, and to emotion recognition or biometric categorisation systems. Read the full press release . Find further information: Guidelines on Transparency of AI-Generated Content Questions & Answers: Transparency obligations under Article 50 of the AI Act Fact page Quick Facts: Transparency rules for AI systems Code of Practice on Transparency of AI-Generated Content Related topics Artificial intelligence Related content Policy and legislation 20 July 2026 Guidelines on transparency obligations for providers and deployers of AI systems These guidelines define the scope of transparency obligations for providers and deployers of AI systems under article 50 of the AI Act. Last update 20 July 2026 Print as PDF