Finance Ministry announces new rules for betting advertising this Friday - BNLData

Finance Ministry announces new rules for betting advertising this Friday - BNLData Finance Ministry announces new rules for betting advertising this Friday. Betting The 09.07.26 By: Magno Jose Share: -A + A Dario Durigan announced that the regulations to be published in the Official Gazette of the Union prohibit commentators from inducing errors, require warnings, and provide for heavy fines against betting companies (Photo: Washington Costa/Ministry of Finance) The Ministry of Finance will publish this Friday (10) new rules for advertising online betting, the so-called bets. The announcement was made by Minister Dario Durigan on Thursday (9). The changes come after the government signaled, at the end of June, that it would review the rules governing advertising in the sector. The new regulations impose mandatory warnings, restrictions on commentators, and severe penalties for companies that fail to comply with the rules. watch here ) According to the minister, one of the ordinances will specify that betting is not an investment. “It is prohibited to sell betting as an investment gain and solution for bettors and families,” Durigan told reporters this Thursday (9). Companies will have one week, from the date of publication, to adapt to the new rules, that is, until July 17th. Mandatory warnings in advertisements One of the regulations establishes that all betting advertisements must be accompanied by a warning signed by the Ministry of Finance, following the model already adopted for advertisements for medicines, cigarettes, and alcoholic beverages. The messages foreseen are: Gambling makes you lose money; Gambling can be addictive; Gambling is not investing. The second decree, issued jointly with the Ministry of Justice, deals with measures against companies that operate illegally in the market. Durigan reinforced that media outlets and advertisers are prohibited from broadcasting advertisements for unauthorized operators. “We are restricting betting advertising in the country. I don't need to say it, because it's stating the obvious, our zero tolerance for illegal activities. So, illegal betting is not authorized under any circumstances, and neither advertisers nor media outlets are authorized to broadcast any advertising involving companies not authorized to operate in the market,” said the minister. Ban on commentators and influencers The new rules also prohibit commentators and experts from making statements that could mislead bettors. According to Durigan, statements with the appearance of technical basis that direct the consumer to a specific bet or behavior will not be allowed. “It is not permissible to mix the commentary of someone who is an expert, a commentator, specialized in a particular game or subject. They might say that the best bet is one thing, or that the path to be taken is another, thus inducing the consumer to adopt a certain practice with a veneer of technical support. So, this should not be done,” said the minister. He added; “No displaying winnings as bait, no selling bets as easy money, an investment, or a financial solution for families.” Penalties Failure to comply with the rules subjects companies to fines of up to 20% of their revenue and suspension for 180 days. In cases of serious repeat offenses, authorization to operate in the online betting market may be revoked. Inspection actions already carried out Durigan informed, during an interview with journalists on Thursday (9), that the government has already taken down 56 thousand betting sites and almost a thousand influencer profiles. The government also demanded the self-exclusion of almost one million bettors who were in disagreement with the legal prohibitions. Among the groups barred from accessing betting platforms are beneficiaries of social programs and participants in Desenrola, a debt renegotiation program of the Lula government. “There was a prohibition, that beneficiaries of government programs are forbidden from accessing them. A decision by the Supreme Federal Court. And also for people who adhere to Desenrola (a debt renegotiation program launched by the Lula administration),” said Durigan. The minister added that the companies authorized to operate have themselves been cooperating with denunciations against illegal betting. Durigan also presented a timeline of the sector's regulation in Brazil: ⇒ 2018: authorization to operate, without establishing rules; ⇒ 2023: Congress establishes general rules; ⇒ 2024: The Ministry of Finance creates the Secretariat of Prizes and Betting to oversee the sector; ⇒ 2025: government starts charging a grant and applies the rules. View this photo on Instagram A post shared by Dario Durigan (@dario_durigan) ANJL supports new advertising rules for betting, but demands a crackdown on illegal activities. Share: Results of the CAIXA Lottery Mega-Sena lottery draw 3028: 02 - 10 - 11 - 25 - 51 - 56 Lottery draw 3029: Prize R$ 45 million Lotofácil contest 3730: 02 - 03 - 05 - 06 - 08 11 - 12 - 13 - 14 - 15 16 - 19 - 20 - 21 - 24 Contest 3731: Prize R$ 2 M Most read See also... ANJL supports new advertising rules for betting, but demands a crackdown on illegal activities. PG Soft appoints Hugo Baungartner as General Manager LatAm. 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