The update identifies gambling advertising implementation of regulatory reforms as a specific 2026–27 compliance priority, though the announcement is primarily administrative and does not detail substantive gambling regulatory changes.
Low confidence — requires human review. The update mentions preventing gambling harm as an enduring priority but lacks specific details on which gambling sector or product is targeted.
Topic
The update identifies gambling advertising implementation of regulatory reforms as a specific ACMA compliance priority for 2026–27, indicating regulatory focus on advertising compliance.
The ACMA's enduring priority of preventing gambling harm reflects broader responsible gambling and consumer protection objectives.
2026-06-26 08:20:51·apintea@vixio.com
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The ACMA has announced its compliance and enforcement priorities for 2026–27, with a focus on identifying areas of high risk of harm to consumers and implementing new rules to better protect them.
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TITLE: Australian Communications and Media Authority Announces 2026–27 Compliance Priorities Focused on Consumer Protection
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On June 26, 2026, the Australian Communications and Media Authority (ACMA) announced its compliance and enforcement priorities for 2026–27, emphasising consumer protection across communications services. The priorities identify five key focus areas for the regulatory year ahead, with gambling advertising implementation of regulatory reforms included as a specific compliance priority.
The ACMA's 2026–27 compliance priorities are: disrupting branded SMS scams; compliance and enforcement of Triple Zero and public safety requirements; equipment regulation for mobile phones; enforcing domestic, sexual and family violence consumer safeguards; and gambling advertising implementation of regulatory reforms. These priorities were informed by public consultation submissions and reflect areas of high risk of harm to consumers where industry compliance is critical to keeping Australians safe and connected.
ACMA Chair Nerida O'Loughlin said the priorities reflect the regulator's focus on delivering on consumer expectations. "Communications services are at the centre of Australians' economic and social lives. Consumers expect more from these services than ever before," O'Loughlin said. The ACMA will continue its three enduring compliance and enforcement priorities: preventing gambling harm; combatting spam and telco scams; and protecting vulnerable telco customers. These long-term priorities reflect ongoing matters of significant harm to the Australian community.
The ACMA emphasised that the annual priorities identify areas of particular focus but do not limit its broader compliance, monitoring and enforcement work across all regulatory responsibilities. The authority will continue to take action where it identifies serious or systemic non-compliance. The ACMA has also released its Outcomes: compliance priorities 2025–26 report, detailing actions and outcomes against its previous year's priorities.
ACMA’s 2026–27 compliance priorities focus on protecting consumers | ACMA Skip to main content MENU CLOSE Sending SMS with your business/org name? You must register your sender ID now to avoid disruption by 1 July 2026. ACMA’s 2026–27 compliance priorities focus on protecting consumers 26 June 2026 The Australian Communications and Media Authority (ACMA) has announced its compliance and enforcement priorities for 2026–27, with a focus on identifying areas of high risk of harm to consumers and implementing new rules to better protect them. The priorities target areas where industry compliance is critical to keeping Australians safe and connected, including access to Triple Zero, disruption of branded SMS scams, mobile phone equipment compliance, and safeguards for telco customers experiencing domestic, family and sexual violence. ACMA Chair Nerida O’Loughlin said the priorities reflect the regulator’s focus on delivering on the expectations of consumers. “Communications services are at the centre of Australians’ economic and social lives. Consumers expect more from these services than ever before. And they want more help in getting access to services and stronger protections if things go wrong,” Ms O’Loughlin said. “Whether it is making sure people can reach Triple Zero in an emergency, helping stop scam messages before they reach consumers, or ensuring vulnerable customers receive the protections they are entitled to, the ACMA will act where industry falls short.” The ACMA’s 2026–27 annual compliance and enforcement priorities are: Disrupting branded SMS scams Compliance and enforcement of Triple Zero and public safety requirements Equipment regulation for mobile phones Enforcing domestic, sexual and family violence consumer safeguards Gambling advertising – implementation of regulatory reforms. The 2026–27 compliance priorities were informed by submissions made through a public consultation process. More details on the 2026–27 compliance and enforcement priorities are available on the ACMA website . The ACMA will also continue its three enduring compliance and enforcement priorities, which reflect its long-term focus on matters of significant and ongoing harm to the Australian community: Preventing gambling harm Combatting spam and telco scams Protecting vulnerable telco customers. Ms O’Loughlin said the ACMA’s annual priorities sit alongside its broader business-as-usual compliance, monitoring and enforcement work. “These priorities identify areas of particular focus for the year ahead, but they do not limit the ACMA’s work. We will continue to take action across all our regulatory responsibilities where we identify serious or systemic non-compliance,” Ms O’Loughlin said. The ACMA has also released its Outcomes: compliance priorities 2025–26 report, which sets out the ACMA’s actions and outcomes against its priorities for the last year. MR 19/2026 report Tell us what you think of this page Last updated: 26 June 2026 print Print this page Online Enquiry Back to top