TITLE: Virginia Lottery Updates Approved Sports Betting Vendor List with Multiple Service Providers
BODY:
On June 12, 2026, the Virginia Lottery published an updated list of Sports Betting Commission (SBC) approved vendors authorized to provide services to Virginia's sports betting operators. The update reflects the current status of vendors across multiple service categories, including affiliate marketing, payment processing, identity verification, fraud detection, data services, and technology infrastructure.
The vendor list comprises over 300 approved service providers, each assigned a unique entity identification number and service permit number. Vendors operate under varying expiration dates, with permits extending from June 2026 through May 2029. Affiliate marketing represents the largest service category among approved vendors, with numerous providers offering marketing services, written and video content, and lead generation. Payment processing vendors include established financial services companies providing ACH processing, digital disbursements, and payment gateway services. Identity and age verification vendors support regulatory compliance requirements, while fraud prevention and detection services address operator risk management needs.
Additional approved service categories include cloud computing and data center services, sports data feeds and odds provision, customer support operations, cybersecurity testing, and multi-factor authentication solutions. Vendors such as Amazon Web Services, Google, Meta Platforms, and PayPal appear on the approved list alongside specialized sports betting service providers and regional operators.
The Virginia Lottery maintains this vendor list to ensure all service providers supporting licensed sports betting operators meet regulatory standards. Inquiries regarding approved sports betting vendors can be directed to gaminglicensing@valottery.com. The list remains subject to ongoing updates as vendor permits expire, renew, or new approvals are granted.