SEBI | Consultation Paper on Common Advertisement Code for Specified SEBI Regulated Entities<a href='https://www.sebi.gov.in/sebiweb/publiccommentv2/PublicCommentAction.do?doPublicComments=yes' target='_blank' style='color:#007ffc'> Click here to provide your comments </a>

https://www.sebi.gov.in/reports-and-statistics/reports/jun-2026/consultation-paper-on-common-advertisement-code-for-specified-sebi-regulated-entities_102304.html
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Securities and Exchange Board of India, SEBI

2026-06-24 09:38:29 · pthandapani@vixio.com
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Securities and Exchange Board of India is made for protect the interests of investors in securities and to promote the development of, and to regulate the securities market and for matters connected therewith or incidental thereto

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TITLE: India's Securities and Exchange Board Issues Consultation on Common Advertisement Code for Regulated Entities BODY: On June 23, 2026, the Securities and Exchange Board of India (SEBI) launched a consultation on a common advertisement code for specified SEBI-regulated entities. The consultation paper addresses the development of standardised advertising guidelines applicable across SEBI's regulatory perimeter. This initiative aims to establish consistent principles and standards for advertisements issued by market participants including investment advisers, portfolio managers, research analysts, and other specified regulated entities. The common advertisement code seeks to protect investors by ensuring that promotional materials are fair, transparent, and do not contain misleading or deceptive content. By creating unified advertising standards, SEBI intends to reduce regulatory fragmentation across different categories of market participants and enhance investor confidence in the securities market. The code will likely address key areas including disclosure requirements, use of testimonials and endorsements, performance representation, risk warnings, and comparative advertising practices. Standardising these requirements across entities will simplify compliance obligations while strengthening investor protection mechanisms across India's financial services sector. Market participants and other stakeholders are invited to submit comments on the consultation paper via SEBI's public comments portal. The specific deadline for responses has not been provided in the available source material. Responses submitted will inform SEBI's development of the final common advertisement code, which is expected to apply to all specified regulated entities under SEBI's jurisdiction. REFERENCES: https://www.sebi.gov.in/sebiweb/publiccommentv2/PublicCommentAction.do?doPublicComments=yes
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