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2026-06-16 09:24:51 · pthandapani@vixio.com
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Notifications - Reserve Bank of India

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TITLE: India's Reserve Bank Issues Second Amendment Directions on Non-Banking Financial Company Responsible Business Conduct BODY: On June 15, 2026, the Reserve Bank of India (RBI) issued the Reserve Bank of India (Non-Banking Financial Companies – Responsible Business Conduct) Second Amendment Directions, 2026, introducing comprehensive instructions on advertising, marketing and sale of financial products and services by non-banking financial companies (NBFCs). The directions apply to most NBFCs, excluding Core Investment Companies, NBFC-Account Aggregators, Non-Operative Financial Holding Companies, and NBFCs without customer interfaces. The amendment establishes new requirements for responsible business conduct across several areas. NBFCs must now implement policies governing advertising, marketing and product sales that address suitability and appropriateness criteria, feedback mechanisms, and customer compensation for mis-selling. The directions define mis-selling to include unsuitable products, incomplete or misleading information, sales without explicit consent, and compulsory bundling of products. NBFCs engaging Direct Selling Agents (DSAs) or Direct Marketing Agents (DMAs) must maintain updated lists of these representatives on their websites and ensure they possess required qualifications. The directions prohibit dark patterns—deceptive design practices that manipulate user interfaces—and require NBFCs to comply with guidelines issued by the Central Consumer Protection Authority (CCPA). Key conduct requirements include obtaining explicit customer consent before selling products, prominently disclosing key features and risks, restricting marketing calls to 9:00 am to 7:00 pm, and establishing feedback mechanisms within 30 days of sale. The directions also establish complaint procedures for mis-selling, requiring NBFCs to refund amounts and compensate customers for losses when mis-selling is established. NBFCs must ensure all documents are available in regional languages or languages understood by customers. The Second Amendment Directions take effect on January 1, 2027. The RBI simultaneously issued a related amendment to the Reserve Bank of India (Non-Banking Financial Companies – Undertaking of Financial Services) Second Amendment Directions, 2026.
  • Scraped:2026-06-16 09:24:51
  • Created:2026-06-16 09:24:50
  • By:pthandapani@vixio.com (6)