TITLE: France's National Assembly Introduces Bill to Regulate Sports Betting Advertising
BODY:
On June 9, 2026, France's National Assembly received a bill proposing to regulate advertising for sports betting. The proposed legislation, numbered 2899, was deposited on Tuesday, June 9, 2026, during the 17th legislature.
The bill aims to establish a regulatory framework governing how sports betting operators may advertise their services. Sports betting advertising has become increasingly prevalent across media channels in France, and this proposal seeks to implement controls on promotional activities to protect consumers and maintain responsible gambling standards. The legislation addresses concerns about the volume and nature of sports betting marketing, particularly regarding exposure to vulnerable populations and the promotion of gambling products during sports programming.
The bill has been referred to the National Assembly's Commission on Laws (Commission des lois) for examination and deliberation. This committee will review the proposed framework and develop recommendations before the bill proceeds through the legislative process. The specific provisions of the regulatory framework, including restrictions on advertising placement, timing, content, and messaging, will be detailed as the bill progresses through parliamentary review.
The Commission on Laws will determine the timeline for further debate and potential amendments. Once the committee completes its review, the bill will proceed to full parliamentary debate and voting. Further developments regarding the legislative schedule and substantive provisions of the advertising framework will emerge as the bill moves through the National Assembly's legislative process.