TITLE: Australian Securities and Investments Commission Issues Advertising Guidance for Financial Products and Credit Services
BODY:
On June 9, 2026, the Australian Securities and Investments Commission (ASIC) issued Regulatory Guide 234 (RG 234), providing guidance on advertising financial products, services, and credit offerings.
RG 234 targets promoters of financial products, financial advice services, credit products, and credit services, as well as publishers of advertising for these offerings. The guide aims to help these entities comply with their legal obligations to avoid making false or misleading statements and to prevent engaging in misleading or deceptive conduct when advertising to consumers.
The regulatory guide addresses compliance obligations under Australian financial services and credit laws, establishing principles and practical guidance for industry participants to ensure their advertising meets regulatory standards. By clarifying expectations around truthful and non-deceptive advertising practices, ASIC seeks to protect consumers from misleading marketing while ensuring market participants understand their responsibilities.
The guide is available for download from ASIC's website as a PDF document (715 KB). Industry participants, including financial product promoters, financial advisers, credit providers, and advertising publishers, should review RG 234 to ensure their advertising practices align with ASIC's expectations and applicable legal requirements.