TITLE: Virginia Lottery Updates Approved Sports Betting Vendor List With Expiration Dates
BODY:
On May 14, 2026, the Virginia Lottery published an updated list of approved sports betting vendors authorized to operate under the Virginia Sports Betting Commission (SCC). The update includes over 300 vendors across multiple service categories, each assigned an entity identification number and service permit number with corresponding expiration dates.
The approved vendors provide a diverse range of services essential to Virginia's sports betting operations. These include affiliate marketing services (the largest category), payment processing and digital disbursement solutions, identity and fraud verification services, data analytics and sports data feeds, advertising and digital marketing services, cybersecurity and multi-factor authentication tools, customer support operations, and cloud computing infrastructure. Notable vendors include major technology companies such as Amazon Web Services, Google, Meta Platforms, and PayPal, alongside specialized sports betting service providers like Sportradar Solutions, IMG Arena, and Genius Sports Media.
Vendor permits carry expiration dates ranging from June 19, 2026, through April 26, 2029. The earliest expiration dates include Count Media, Inc. (June 19, 2026), and Betandeal USA Corp. (August 15, 2026), while permits extending furthest include Appalgo Ltd. (June 19, 2029) and Forter Gaming LLC (April 26, 2029). Vendors seeking to maintain their approved status must renew permits prior to their expiration dates. Inquiries regarding approved sports betting vendors can be directed to the Virginia Lottery at gaminglicensing@valottery.com.