TITLE: Netherlands Gambling Authority Launches Youth Campaign Warning Against Sports Betting Risks
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The Dutch Gambling Authority (Kansspelautoriteit) has launched a campaign titled "Laat je niet zoek spelen" (Do Not Get Lost Playing) to warn young adults about the risks of sports betting, particularly ahead of the 2026 FIFA World Cup. The campaign targets young adults who often underestimate sports betting as a form of gambling, especially during major sporting events when betting activity increases significantly.
The campaign features former Dutch international footballer Glenn Helder, who has been open about his gambling addiction, as its central figure. Street art collective Kamp Seedorf created a mural in Amsterdam honouring Helder's football career and his struggle with gambling problems. The campaign aims to demonstrate that betting can start small but have serious consequences. Michel Groothuizen, chief executive of the Dutch Gambling Authority, said the initiative seeks to help young adults make informed choices by highlighting risks rather than adopting a preachy tone, recognising that this demographic is particularly susceptible to excitement, peer pressure, and overestimating their chances of winning.
The campaign features content created by influencer and footballer Noah Zeeuw, who interviewed Helder at the mural and will produce additional social media content during the World Cup exploring betting risks through personal stories and relatable football culture scenarios. Campaign assets direct audiences to the website LaatJeNietZoekSpelen.nl, where users can test their knowledge about betting risks and discover how quickly betting can impact money, emotions, and behaviour. The campaign will run through and during the 2026 World Cup across social media platforms including Instagram, Snapchat, and YouTube. Individuals seeking support regarding gambling concerns can contact the Dutch Gambling Authority at www.openovergokken.nl or call 0800 24 000 22.