Telemarketing Regulation | CBUAE Rulebook

Telemarketing Regulation | CBUAE Rulebook Skip to main content Entire section Custom print Text Only Rich Text Print Download Telemarketing Regulation C 3/2026 Effective from 31/3/2026 Status: In-Force Introduction The Central Bank aims to enhance the framework for protection of Customers of Licensed Financial Institutions. In introducing the Telemarketing Regulation (this Regulation), the Central Bank seeks to ensure: a. Licensed Financial Institutions’ approach to Customer protection is in line with applicable laws and Regulations; and b. the protection of Customers’ interests when Licensed Financial Institutions market and advertise their financial products and/or services. This Regulation is issued pursuant to the powers vested in the Central Bank under the Federal Decree-Law No. (6) of 2025 Regarding the Central Bank Regulation of Financial Institutions and Activities and Insurance Business , and to fulfil the requirements of Cabinet Resolution No. (56) of 2024 Concerning the Telemarketing Regulations. Where this Regulation includes a requirement to provide information or to take certain measures, or to address certain items listed at a minimum, the Central Bank may impose requirements, which are additional to those provided for in the relevant Article. This Regulation should be read in conjunction with applicable laws and Regulations, in particular: a. Cabinet Resolution No. (56) of 2024 Concerning the Telemarketing Regulations; b. Cabinet Resolution No. (57) of 2024 Concerning the Administrative Violations and Penalties for Acts Violating the provisions of Cabinet Resolution No. (56) of 2024 Concerning the Telemarketing Regulations; c. the Consumer Protection Regulation (Circular 8/2020, dated 25/11/2020) , and its accompanying Standards (as amended from time to time); and d. the Establishment of an Ombudsman Unit for the United Arab Emirates Regulation (Notice No. CBUAE/BIS/2023/1659, dated 29/3/2023) . Objective The objective of this Regulation is to establish the regulatory framework, including the minimum standards which Licensed Financial institutions must comply with when conducting Telemarketing activity with a view to: a. ensuring that Telemarketing is conducted in compliance with applicable laws and Regulations; b. ensuring the protection of Customers, and the promotion of Customer confidence; and c. eliminating Unwanted Telemarketing Communications to ensure that customers are not unduly disturbed and avoid violating Customers’ privacy. Scope of Application Without prejudice to any requirements established in the applicable laws and Regulations, the requirements of this Regulation apply to all Licensed Financial Institutions. This Regulation applies to Licensed Financial Institutions specifically in the conduct of Telemarketing, as defined in Article 1.30 of this Regulation . Licensed Financial Institutions established in the UAE with Group relationships, including Subsidiaries, Affiliates, or foreign branches, must ensure that this Regulation is adhered to on a solo and Group-wide basis. The requirements within this Regulation shall also apply to a Licensed Financial Institution in cases where the Telemarketing function is outsourced. Any Third-Party Service Provider engaged by the Licensed Financial Institution must fully comply with all requirements set in this Regulation. Article (1) Definitions The following terms shall have the meaning assigned to them below for the purposes of this Regulation: 1.1 Affiliate: an entity that, directly or indirectly, controls, is controlled by, or is under common control with another entity. The term control as used herein shall mean the holding, directly or indirectly, of voting rights in another entity, or of the power to direct or cause the direction of the management of another entity. 1.2 Banks: Any juridical person licensed in accordance with the provisions of the Central Bank Law and the regulations issued in implementation thereof, to primarily carry on the activity of taking deposits in addition to any of the other Licensed Financial Activities. 1.3 Board: the board of directors of the Licensed Financial Institution. In the case of branches of foreign Licensed Financial Institution, Board refers to the highest decision making body of the Licensed Financial Institution within the State, for example, the Senior Management committee. 1.4 Central Bank: the Central Bank of the United Arab Emirates. 1.5 Central Bank Law: Federal Decree-Law No. (6) of 2025 Regarding the Central Bank, Regulation of Financial Institutions and Activities, and Insurance Business . 1.6 Chief Executive Officer: the most senior executive appointed by the Board. 1.7 Complaint: an expression of dissatisfaction by a Customer with a product, service, policy, procedure or actions by the Licensed Financial Institution that is presented to an employee of the Licensed Financial Institution in writing or verbally. 1.8 Consumer Protection Regulation: The Central Bank’s regulation (Circular No. 8/2020, dated 25/11/2020) and its accompanying Standards . 1.9 Customer: a Person who obtains or may prospectively obtain Products and/or Services for personal use, and who is contacted by Telemarketers for the purpose of Telemarketing. 1.10 Do Not Call Registry (DNCR): the unified national Agency registry supervised by Telecommunications and Digital Government Regulatory Authority to protect Customers from Unwanted Telemarketing Communications. 1.11 Financial Free Zones: free zones subject to the provisions of Federal Law No 8 of 2004, regarding Financial Free Zones, and amending laws. 1.12 Financial Products and/or Services: products and/or services (including stored value facilities) provided by Licensed Financial Institutions, with or without charge, through their Licensed Financial Activities. It will be referenced to as Products and/or Services in this Regulation. 1.13 Group: a group of entities that includes an entity (the ‘first entity’) and: a. any Parent of the first entity; b. any Subsidiary of the first entity or of any Parent of the first entity; and c. any Affiliate. 1.14 Insurance Company (Insurer): Any juridical person, licensed in accordance with the provisions of the Central Bank Law and the regulations issued in implementation thereof to carry on insurance business and activities in the State. 1.15 Licensed Financial Activities: the financial activities subject to Central Bank licensing and supervision, which are specified in Article (61) of the Central Bank Law . 1.16 Licensed Financial Institutions: Banks, Insurance Companies and/or Reinsurance Companies, and Other Financial Institutions licensed in accordance with the provisions of the Central Bank Law and the Regulations issued in implementation thereof, to carry on a Licensed Financial Activity or more, including those which carry on the whole or a part of their activities and business in accordance with the rules and principles of Islamic Shari`ah. These institutions shall be either incorporated inside the State or a branch or subsidiary inside the State of a financial institution incorporated outside the State or in Financial Free Zones. 1.17 Ombudsman Unit: an independent Ombudsman Unit that enjoys independent legal personality, and is conferred powers and functions to provide for a Complaint process and resolutions mechanism. 1.18 Other Financial Institutions: any Person, except Banks, Insurance Companies and/or Reinsurance Companies, licensed in accordance with the provisions of the Central Bank Law and the regulations issued in implementation thereof, to carry on a Licensed Financial Activity or more. 1.19 Outsourcing: an agreement between a Licensed Financial Institution and a Third-Party Service Provider whereby that Third-Party Service Provider performs a process, service, or activity that would otherwise be undertaken by the Licensed Financial Institution itself. 1.20 Parent: an entity (the ‘first entity’) which: a. holds a majority of the voting rights in another entity (the ‘second entity’); b. is a shareholder of the second entity and has the right to appoint or remove a majority of the board of directors or managers of the second entity; or c. is a shareholder of the second entity and controls alone, pursuant to an agreement with other shareholders, a majority of the voting rights in the second entity; Or; d. if the second entity is a subsidiary of another entity which is itself a subsidiary of the first entity. 1.21 People of Determination: any Person suffering from a temporary or permanent, full or partial deficiency or infirmity in his physical, sensory, mental, communicational, educational or psychological abilities to an extent that limits his possibility of performing the ordinary requirements. 1.22 People of Legal Defective Capacity: any Person who has attained the age of discretion but not the age of legal majority, and whoever has attained the age of legal majority but is prodigal or of unsound mind, as per the applicable laws. 1.23 Person: a natural person. 1.24 Regulations: any resolution, regulation, circular, rule, standard or notice issued by the Central Bank. 1.25 Reinsurance Company: Any juridical person licensed in accordance with the provisions of the Central Bank Law and the regulations issued in implementation thereof to carry on reinsurance business and activities. 1.26 Senior Management: the executive management of the Licensed Financial Institution responsible and accountable to the Board for the sound and prudent day-to-day management of the Licensed Financial Institution, generally including, but not limited to, the Chief Executive Officer, chief financial officer, chief risk officer, heads of the compliance and internal audit functions. 1.27 State: Emirates Arab United(UAE) 1.28 Subsidiary: an entity (the ‘first entity’) is a subsidiary of another entity (the ‘second entity’) if the second entity: a. holds a majority of the voting rights in the first entity; b. is a shareholder of the first entity and has the right to appoint or remove a majority of the board of directors or managers of the first entity; c. is a shareholder of the first entity and controls alone, pursuant to an agreement with other shareholders, a majority of the voting rights in the first entity; Or d. if the first entity is a subsidiary of another entity which is itself a subsidiary of the second entity. 1.29 Telemarketer: a Person who is duly authorised by the Licensed Financial Institution to engage, on behalf of that Licensed Financial Institution, in the practice of Telemarketing. Where applicable the term may include using automated communication systems and artificial intelligence. 1.30 Telemarketing: a communication with the purpose of selling, offering, promoting, marketing, or advertising Products and/or Services, conducted by Telemarketers to Customers, through any communication channel, such as landlines or mobile phones and includes, but it is not limited to, calls, text messages, chat boxes emails and messages through digital platforms, websites, social media and other applications. 1.31 Third-Party Service Provider: a person that performs services, activities, functions, processes or tasks directly for a Licensed Financial Institution, including in the form of Outsourcing but excluding employment as staff of the Licensed Financial Institution. 1.32 Unwanted Telemarketing Communications: Telemarketing communications made in violation of the provisions of this Regulation Part (1): Telemarketing Requirements Article (2): Prior Approval Requirement 2.1 Before conducting Telemarketing, a Licensed Financial Institution must obtain written approval from its Board. 2.2 The Central Bank may, at its sole discretion, require that a Licensed Financial Institution or classes of Licensed Financial Institutions obtain prior approval from the Central Bank for the conduct of Telemarketing. In such case, Licensed Financial Institutions will be advised by the Central Bank of this requirement. Article (3): Training Requirements 3.1 A Licensed Financial Institution must ensure that Telemarketers have appropriate training and sound knowledge of Products and/or Services offered to Customers via Telemarketing. 3.2 A Licensed Financial Institution must ensure that Telemarketers fulfil the following conditions, prior to conducting Telemarketing: 3.2.1 Well trained and have sufficient knowledge on principles of ethical and professional conduct, the proper handling of Customer privacy and data, and demonstrate the understanding necessary to use Do Not Call Registry (DNCR); 3.2.2 Have completed at least fifteen (15) hours of appropriate training in the areas mentioned in Article 3.2.1., prior to authorising them to conduct Telemarketing; and 3.2.3 In the event of updated or new Products and/ or Service, comprehensive training must be conducted for all Telemarketers to ensure thorough understanding of the Products and/ or Services prior to performing Telemarketing regarding that Products and/ or Services. 3.3 A Licensed Financial Institution must ensure that Telemarketers undergo Telemarketing related training courses and programmes at least once a year. The training must cover recent updates to applicable laws, including customer privacy and data protection laws and related Regulations. 3.4 The Central Bank may, from time to time, set specific training requirements for Telemarketers. 3.5 The Central Bank may request the Licensed Financial Institution to provide a periodic report on the Telemarketing related training and programmes completed by Telemarketers. 3.6 A Licensed Financial Institution must submit the report referred to in 3.5 to the Central Bank in the format and frequency prescribed by the Central Bank. Article (4): Procedures and Policies for Telemarketers 4.1 In line with applicable laws and regulations, a Licensed Financial Institution must establish internal procedures and policies for Telemarketers, setting out clearly, the controls for conducting Telemarketing. 4.2 A Licensed Financial Institution must provide adequate training on the internal procedures and policies for Telemarketers prior to them undertaking Telemarketing, to ensure that the requirements are clear and understood. Article (5): Telemarketing Scripts 5.1 A Licensed Financial Institution must develop scripts in relevant languages, with standard content for Telemarketing to facilitate compliance with this Regulation and other applicable laws and regulations. The scripts must be written in simple, concise, and accurate language, focusing on core features and risks of the Products and/ or Services. 5.2 At any time, the Central Bank may request the scripts from the Licensed Financial Institution, and mandate changes to them. Article (6): List of Telemarketers and Authorised Telemarketing Channels 6.1 A Licensed Financial Institution must provide Telemarketers with authorised Telemarketing channels to conduct Telemarketing, among others, authorised landlines, mobile numbers, official email addresses, and accounts. 6.2 A Licensed Financial Institution must maintain an updated list of Telemarketers, and authorised Telemarketing channels to facilitate Customer inquiries about any Unwanted Telemarketing Communications. 6.3 A Licensed Financial Institution must use the complete and registered business name in a Telemarketing. Such identification information must be clear and not concealed. 6.4 The designation ‘Telemarketing’ must be clearly shown adjacent to the complete and registered name of the business in all Telemarketing-related communications. 6.5 A Licensed Financial Institution must ensure that landlines and mobile numbers used by Telemarketers in conducting Telemarketing are issued by a telecommunications company licensed in the State and registered under the name of the commercial licence of the Licensed Financial Institution. Article (7): Obtaining Consent 7.1 A Licensed Financial Institution must obtain prior express consent, through any of the methods mentioned in Article (8) of this Regulation , from the Customer in order to conduct Telemarketing with that Customer. 7.2 A Licensed Financial Institution must ensure that the consent clearly indicates the Customer’s preferred language provided that such language is among the available languages, chosen channels of Telemarketing, preferred methods of contact, including but not limited to natural agents, artificial intelligence-based agents or robocalls, and the types of Products and/or Services about which the Customer wishes to receive Telemarketing. 7.3 A Licensed Financial Institution must ensure that terms and conditions to which the Customer gives consent are clear, direct, unambiguous, readily understandable, and provided in the Customer’s preferred language. 7.4 A Licensed Financial Institution must implement robust age verification processes at the point of obtaining consent to ensure that Telemarketing is legally compliant and targets only those of legal age in accordance with applicable laws. Article (8): Methods of Obtaining Consent 8.1 A Licensed Financial Institution must obtain Customer’s consent through any of the following methods, as the case may be: 8.1.1 Online application and sign-up processes, include among other things, messaging applications, email services, in app alerts, chat boxes, websites, other digital platforms or applications. The online application and sign-up processes require the Customer’s explicit written consent. Such consent may be obtained by signing a form, checking a box, or text message, opt-in, sending a keyword, or by any other method that clearly demonstrates positive express consent. 8.1.2 Physical forms: requires a signature from the Customer to receive Telemarketing. 8.1.3 Customer request: a request made by a Customer to get information about certain Products and/or Services. In case the request is made through a phone call, explicit verbal consent is required and audio recording must be retained by the Licensed Financial Institution. 8.2 For all Telemarketing methods, a Licensed Financial Institution must ensure the following requirements are met: 8.2.1 To include a valid set of terms and conditions and privacy policy. For Telemarketing calls, an immediate written follow up confirmation and acceptance of terms and conditions shall be sent to Customers. 8.2.2 To provide adequate information in the terms and conditions and the consent forms to allow the Customer to make an informed decision. 8.2.3 To grant sufficient time to the Customer to read, where applicable, and understand the terms and conditions and the consent forms before making a decision. 8.2.4 To obtain the consent voluntarily and without pressure. 8.2.5 To provide the terms and conditions and the consent forms in the Customer’s preferred language. 8.2.6 To inform the Customers that the consent can be withdrawn at any time, without cost or adverse consequences. 8.2.7 To disclose that the agreement of receiving Telemarketing is not a condition of purchase the Product and/ or Service. 8.2.8 To include a clear and easy way for the Customer to opt-out of receiving further Telemarketing immediately and without cost. 8.2.9 To provide clear instructions on how the Customer can access support and exercise the right to opt-out of receiving further Telemarketing. 8.3 If a Customer withdraws the given consent, a Licensed Financial Institution must immediately cease contacting the Customer and remove the Customer’s name and all contact information from its Telemarketing list. Article (9): Do Not Call Registry (DNCR) 9.1 At all times, a Licensed Financial Institution must ensure its Telemarketers have access to the Do Not Call Registry (DNCR) to avoid contacting listed Customers. 9.2 A Licensed Financial Institution must not conduct Telemarketing with a Customer who has opted-out or rejected in any form to receive Telemarketing or whose phone number is listed on the Do Not Call Registry (DNCR). 9.3 A Licensed Financial Institution must, on its official platforms, provide an accessible guide on Telemarketing for Customer transparency and awareness. This guide must, in line with applicable laws and Regulations, detail the procedures for submitting complaints and for registering in the Do Not Call Registry (DNCR). Article (10): Telemarketing Log and Records 10.1 Licensed Financial Institutions must maintain a log of Telemarketing conducted by Telemarketers in the manner and within the time frame prescribed by the Central Bank. 10.2 Licensed Financial Institutions must maintain a comprehensive Telemarketing log for all Telemarketing conducted through any communication channel. The Telemarketing log must, at a minimum, include the following data: 10.2.1 The date and time of the communication; 10.2.2 Where applicable, the duration of the Telemarketing call; 10.2.3 The party who initiated the Telemarketing, which must include, as applicable, a clear identification of: a. The Telemarketer’s name or employee ID; or b. The automated communication system’s or the artificial intelligence system’s name or unique Identifier. 10.2.4 The Customer’s name; and 10.2.5 The purpose of Telemarketing. 10.3 Licensed Financial Institutions must establish a mechanism to randomly and regularly check Telemarketing log in order to ensure full compliance with the requirements of this Regulation. 10.4 A Licensed Financial Institution must retain all records, in the format prescribed by the Central Bank, for a minimum period of five (5) years from the date of creation, or for such other period as may be applicable depending on the type of document, unless the Central Bank determines otherwise. 10.5 Licensed Financial Institutions must inform the Customer that the Telemarketing call will be recorded to verify the content of the call. Article (11): Reporting Requirements 11.1 In order to ensure compliance with the applicable laws and this Regulation, Licensed Financial Institutions must provide the Central Bank with an annual report on Telemarketing conducted within the year ended. The report must be submitted in the manner and form prescribed by the Central Bank, within thirty (30) days of the end of the year to which the report pertains. The Central Bank may request more frequent reporting as necessary. 11.2 Licensed Financial Institutions must provide all information related to Telemarketing conducted, as required by the Central Bank. Part (2): Telemarketing Controls Article (12): Ethical Telemarketing 12.1 Licensed Financial Institutions must ensure that Telemarketers are in full compliance with the highest standards of transparency, honesty and integrity which includes, but not limited to, the following: 12.1.1 Being honest and not making false claims that can mislead Customers; 12.1.2 Avoiding deception and misleading Customers; and 12.1.3 Not using any methods that put unjustified pressure on Customers in order to convince them to buy a Product and/or apply for a Service. 12.2 Licensed Financial Institutions must comply with applicable laws and regulations in conducting Telemarketing with People of Legal Defective Capacity and People of Determination. Article (13): Telemarketing Information 13.1 Licensed Financial Institutions must ensure that the following requirements are fulfilled by Telemarketers in each Telemarketing communication: 13.1.1 At the beginning of Telemarketing, to provide the following information to the Customer: a. The party who initiated the communication. b. The name and nature of the Licensed Financial Institution. c. The purpose of the communication. d. To clearly state the Customer’s right to submit, if the Customer is dissatisfied with receiving Telemarketing communication or any event related to it, a Complaint to the Licensed Financial Institution and, where applicable, to the Ombudsman Unit. e. To clearly state the Customer’s right to register in the Do Not Call Registry (DNCR) to suspend receiving Telemarketing on the registered phone number. 13.1.2 In addition to the aforementioned requirements, Licensed Financial Institutions must fulfil the following requirements in conducting Telemarketing calls: a. To ask the Customer if it is a convenient time to call. If it is not, an offer should be made to call back at a more convenient time. b. To state how long the call is likely to take and give an opportunity to the Customer to end the Telemarketing call once the duration of the call exceeds the indicated duration. c. To ask the Customer whether to continue Telemarketing call or not before starting the selling, offering, promoting, marketing advertising Product and/ or Service. 13.2 In Telemarketing, Licensed Financial Institutions must not use statements which are untrue, or fraudulent, and must state clearly the Product and/or Service features, risks, premium offerings, charges, and full terms and conditions. Article (14): Telemarketing Termination 14.1 Telemarketing communications must be terminated and ceased immediately upon the Customer’s request. Such request may be made verbally or in writing. 14.2 Telemarketing communications must not be directed to Customers who have previously rejected the Product and/or Service during a prior Telemarketing communication or who have not answered a Telemarketing attempt regarding the same Product and/or Service. Article (15): Telemarketing Time and Frequency 15.1 Telemarketing calls must only be made between 9:00 AM and 6:00 PM in the State’s time. 15.2 If a Customer expresses a preferred time for contact, Telemarketing calls must be restricted to that period, provided it falls within the time period set in Article 15.1. 15.3 Telemarketing communications must not be conducted to the same Customer more than once per day and a maximum of twice per week, except in the event of follow-up communication. 15.4 A follow-up communication must only be conducted if the Customer has explicit expressed interest in specific Product and/or Service, and has requested a follow-up communication. Article (16): Automated Communication Systems (robocalls) and Artificial Intelligence (AI-generated communications) 16.1 A Licensed Financial Institution must meet the following requirements, at a minimum, in using automated communication systems or artificial intelligence to conduct Telemarketing: 16.1.1 Telemarketers, using automated dialing equipment, must disconnect from an unanswered call within fifteen (15) seconds or after four (4) rings before disconnecting an unanswered call. 16.1.2 The Customer must be connected to a Telemarketer within two (2) seconds after the call has been answered. 16.1.3 The automated dialing equipment deployed must be capable of generating relevant statistics for monitoring and ensuring compliance with the applicable requirements of this Regulation. 16.2 The use of artificial intelligence shall be subject to provisions of applicable laws and/ or Regulations. Article (17): Unwanted Telemarketing Communications 17.1 A Licensed Financial Institution must ensure that its Customers are informed of their right to raise a Complaint with the Licensed Financial Institution regarding receiving Unwanted Telemarketing Communications, and the procedures for initiating, submitting, and pursuing Complaints. 17.2 A Licensed Financial Institution must ensure that the Complaint received is logged and, at a minimum, includes the following: 17.2.1 Complainant’s name and contact information; 17.2.2 Respondent’s name and contact information; and 17.2.3 Supporting document(s), if any. 17.3 A Licensed Financial Institution must provide its Customers with clear guidance on procedures for initiating, submitting, and pursuing any Complaint in accordance with applicable laws and Regulations. 17.4 A Licensed Financial Institution must handle Complaints in accordance with the Consumer Protection Regulation issued by the Central Bank (as amended from time to time), and any other applicable laws and Regulations. 17.5 A Licensed Financial Institution must inform its Customers of their right to raise a Complaint with the Ombudsman Unit if the Licensed Financial Institution fails to resolve the Complaint within the period prescribed by the relevant Regulations and processes. Part (3): General Provisions Article (18): Data Privacy and Data Protection 18.1 A Licensed Financial Institution must implement robust security measures and strong information technology security procedures, policies, systems, and controls to protect personal data of Customers. 18.2 A Licensed Financial Institution must not share, transfer, disclose, or trade Customer personal data to a Third-Party Service Provider or any third party for any reason, except with the explicit consent of the Customer and in accordance with applicable laws and Regulations. Article (19): Compliance Requirements 19.1 A Licensed Financial Institution must ensure that Telemarketers, in conducting Telemarketing, are in full compliance with the provisions of this Regulation. 19.2 A Licensed Financial Institution must ensure that any Third-Party Service Provider with which it engages complies with all requirements set forth in this Regulation, and all other applicable Regulations. 19.3 A Licensed Financial Institution must, on an annual basis, audit the compliance with Telemarketing requirements of this Regulation. 19.4 A Licensed Financial Institution must, at all times, comply with controls and requirements set by the Central Bank on Telemarketing. 19.5 The Central Bank may, from time to time, issue additional Regulations concerning Telemarketing of the Licensed Financial Institutions. Article (20): Violations and Enforcement 20.1 Violation of any provision of this Regulation may be subject to supervisory action, administrative action and/or financial sanctions as deemed appropriate by the Central Bank. 20.2 A Licensed Financial Institution must follow procedures and mechanisms determined by the Central Bank to submit appeals against imposed penalties and/or fines. 20.3 A Licensed Financial Institution must follow procedures and mechanisms determined by the Central Bank concerning violations of this Regulation and any imposed penalties and/or fines. Article (21): Conflict with Other Regulations 21.1 This Regulation is in addition to any requirement of any other regulatory authority as applicable to Licensed Financial Institutions. In case of any conflict with such requirement, the provisions of this Regulation will prevail. 21.2 If there is conflict between the provisions of this Regulation with any provisions in other Regulations issued by the Central Bank, the provisions of this Regulation shall prevail. Article (22): Cancellation of Previous Notices 22.1 This Regulation repeals and replaces the Central Bank Notice No. 1102/2011, dated 20/03/2011, on Marketing Bank Loans & Other Services Offered to Individual Customers. Article (23): Interpretation of Regulation 23.1 The Regulatory Development Department of the Central Bank shall be the reference for interpretation of the provisions of this Regulation. Article (24): Publication and Application 24.1 This Regulation shall be published in the Official Gazette and shall come into effect on the date of its publication. 24.2 In accordance with the requirements set forth in this Regulation, and to ensure proper arrangements and compliance regarding Telemarketing, Licensed Financial Institutions must implement all necessary measures and arrangements to comply with the provisions of this Regulation within ninety (90) days from its effective date. 7000 CBUAE Rulebook