This update concerns AI transparency requirements under the EU AI Act, which is a general technology regulation with no specific connection to payments services, payment institutions, or payment-related activities.
While payment processors may eventually use AI systems, this update is about general AI transparency obligations and does not address payments-specific use cases or payment service provider compliance.
Specialism
While the AI Act transparency guidelines may tangentially affect some fintech firms deploying AI in payment contexts, the update is fundamentally about general AI transparency obligations across all sectors and does not specifically target payment service providers, payment systems, or payment-specific compliance requirements.
The guidelines address disclosure and transparency of AI system use, which shares some conceptual overlap with advertising/marketing transparency, but the content is not specifically about financial promotions or PSP marketing practices.
2026-05-08 13:10:59·adavies@vixio.com
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The Commission seeks feedback on draft guidelines on transparency obligations for AI systems.
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TITLE: European Commission Launches Consultation on Artificial Intelligence Act Transparency Guidelines
BODY:
On 8 May 2026, the European Commission published draft guidelines on transparency obligations for artificial intelligence (AI) systems under Article 50 of the AI Act, inviting stakeholder feedback through a targeted consultation.
The guidelines aim to clarify the scope of transparency requirements and assist providers and deployers of interactive and generative AI systems in meeting their compliance obligations. The transparency rules will become applicable on 2 August 2026. Under these requirements, providers of AI systems must inform users when they are interacting with an AI system and implement machine-readable marks in generative AI systems to enable detection of synthetic content as AI-generated or manipulated. Deployers must inform people when they are exposed to deepfakes and AI-generated publications on matters of public interest, as well as when emotion recognition or biometric categorisation systems are deployed. The draft guidelines incorporate input from previous consultations and complement a parallel Code of Practice on transparency of AI-generated content, which will serve as a voluntary tool to support practical implementation of the AI Act's marking and labelling obligations.
The consultation targets companies of all sizes—from startups and small and medium-sized enterprises (SMEs) to large companies—as well as other organisations developing and deploying AI systems. Stakeholders including providers, deployers, businesses, public authorities, academia, research institutions, and citizens are invited to participate. Responses must be submitted through the online questionnaire by 3 June 2026. Only responses received via the online platform will be considered and reflected in the final summary report.
REFERENCES:
https://digital-strategy.ec.europa.eu/en/consultations/consultation-draft-guidelines-transparency-obligations-under-ai-act
Consultation on the draft guidelines on transparency obligations under the AI Act | Shaping Europe’s digital future Skip to main content Consultation on the draft guidelines on transparency obligations under the AI Act CONSULTATION Publication 08 May 2026 Opening: 08 May 2026 Closing: 03 June 2026 The Commission seeks feedback on draft guidelines on transparency obligations for AI systems. To help providers and deployers meet the transparency requirements for AI systems under Article 50 of the AI Act, the Commission has published draft guidelines for feedback. The draft guidelines take into account the input from previous consultations. How to participate Stakeholders can take part in this targeted consultation until 3 June 2026 . For transparency, you can download the consultation questions below. To ensure a fair and transparent process, only responses received through the online questionnaire will be considered and reflected in the final summary report. This survey targets companies, ranging from startups and SMEs to large companies, and other organisations that develop and deploy AI systems that interact with individuals or generate synthetic content, including deep fakes. Stakeholders, including providers and developers of AI systems, businesses and public authorities as well as academia, research institutions and citizens are invited to share their views. Background and objectives The guidelines on transparency will clarify the scope and help deployers and providers of interactive and generative AI systems to comply with their respective transparency obligations. The rules will become applicable on 2 August 2026. Providers of AI systems will have to inform users when they are interacting with an AI system and implement machine-readable marks in generative AI systems to enable the detection of synthetic content as AI generated or manipulated. The rules will also require deployers to inform people when they are exposed to deep fakes and AI-generated publications on matters of public interests and emotion recognition or biometric categorisation systems. These guidelines complement the Code of Practice on transparency of AI-generated content which is also being finalised in parallel. The Code will be a voluntary tool to support providers and deployers of generative AI systems in the practical and effective implementation of the AI Act’s marking and labelling obligations for AI-generated and manipulated content. Related topics Artificial intelligence Last update 8 May 2026 Print as PDF