The enforcement action targets online wagering operators (Ladbrokes AU and Neds AU) for breaches of national self-exclusion rules and player protection requirements.
The update involves sports betting services as Ladbrokes and Neds are primarily wagering platforms offering sports betting products in Australia.
Topic
The update describes a named operator's breaches of national self-exclusion rules with a court-enforceable undertaking requiring compliance system improvements, which is formal regulatory enforcement action.
Self-Exclusion is a child of Responsible Gambling; the breaches involve failure to properly implement the national self-exclusion register, requiring the mandatory parent tag.
2026-05-06 10:22:00·tsimcock@vixio.com
Meta Id
3128490
Content ID
3136972
GUID
aea88c36bcf4730dae210ed65db815f8
Entain Group Pty Ltd (Entain), the parent company of wagering services Ladbrokes AU and Neds AU, has entered into a court-enforceable undertaking
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TITLE: Australia's ACMA Finds Entain Breaches National Self-Exclusion Rules
BODY:
On May 6, 2026, the Australian Communications and Media Authority (ACMA) announced that Entain Group Pty Ltd, the parent company of wagering services Ladbrokes AU and Neds AU, has entered into a court-enforceable undertaking following an investigation that identified more than 500 breaches of national self-exclusion rules.
The ACMA investigation found that Entain opened accounts for and provided wagering services to individuals registered with BetStop – the National Self-Exclusion Register. The company also failed to close wagering accounts for self-excluded customers as required. Key breaches included: Entain's systems did not adequately identify and link all wagering accounts held by customers across its Ladbrokes and Neds services, with one account remaining open for more than a year after the customer had self-excluded; new accounts were opened for individuals already registered with BetStop; and the company failed to adequately promote BetStop in customer texts and emails as required under the rules. ACMA member Carolyn Lidgerwood emphasised that under national rules, once an individual registers with BetStop, wagering providers must close that person's account as soon as practicable, and there should be no way for self-excluded individuals to open new accounts for licensed wagering services in Australia.
The ACMA has accepted an 18-month court-enforceable undertaking from Entain committing the company to an independent review of its compliance systems and processes and implementation of any recommended improvements. Failure to comply with the enforceable undertaking can result in court-ordered financial penalties.
REFERENCES:
Australian Communications and Media Authority (ACMA), "Ladbrokes and Neds breach gambling self-exclusion rules," Media Release 13/2026, May 6, 2026.
Ladbrokes and Neds breach gambling self-exclusion rules | ACMA Skip to main content MENU CLOSE Sending SMS with your business/org name? You must register your sender ID now to avoid disruption by 1 July 2026. Ladbrokes and Neds breach gambling self-exclusion rules 06 May 2026 Entain Group Pty Ltd (Entain), the parent company of wagering services Ladbrokes AU and Neds AU, has entered into a court-enforceable undertaking after an Australian Communications and Media Authority (ACMA) investigation found more than 500 breaches of national self-exclusion rules. The ACMA found that Entain opened accounts for and provided wagering services to people registered with BetStop – the National Self-Exclusion Register ™ . The company also failed to close wagering accounts for self-excluded customers. Under the rules, once an individual registers with BetStop, wagering providers must close that person’s account as soon as practicable. ACMA member Carolyn Lidgerwood said many of the contraventions related to customers holding multiple accounts across the Ladbrokes and Neds services. “When someone signs up to BetStop, wagering companies must close all of that person’s accounts held within their services. “In this case, Entain’s systems did not adequately identify and link all wagering accounts held by those customers across its services, including one account that remained open for more than a year after the customer had self-excluded,” Ms Lidgerwood said. The investigation also found some breaches occurred when new accounts were opened for individuals who were registered with BetStop. “When people register for self-exclusion there should be no way for them to open new accounts for licensed wagering services in Australia,” Ms Lidgerwood said. The investigation also found Entain failed to adequately promote BetStop in customer texts and emails as required under the rules. The ACMA has accepted a comprehensive 18-month court-enforceable undertaking from Entain, committing the company to an independent review of its compliance systems and processes and the implementation of any recommended improvements. The ACMA did not issue Entain with an infringement notice as that enforcement option was not available in these circumstances. However, failure to comply with an enforceable undertaking can result in court-ordered financial penalties. MR 13/2026 report Enquiries and feedback Last updated: 06 May 2026 print Print this page Back to top ONLINE ENQUIRY