The enforcement action targets a wagering provider's failure to promote self-exclusion mechanisms across digital marketing channels and websites, which is a core online gambling operator compliance obligation.
Low confidence — requires human review. While the operator offers sports betting products (Harris Bookmaking/Chasebet), the regulatory violation concerns self-exclusion promotion rather than sports betting-specific rules.
Topic
The ACMA issued a formal warning to a named operator for failing to promote BetStop, the national self-exclusion register, across marketing channels and its website.
A formal warning is regulatory enforcement action against a named operator, requiring the mandatory Enforcement parent tag.
2026-04-16 12:14:20·gkaliraman@vixio.com
Meta Id
3067309
Content ID
3075791
GUID
29527b32ec589a0b2ddfda11854dd1a5
Harris Bookmaking Pty Ltd, trading as Chasebet, has been issued with a formal warning after failing to adequately promote BetStop – the National Self-Exclusion Register.
Pipeline Progress
🔄 Pipeline Journey
⏱
9s
total
✓
Queued12:14:10
+0s
✓
Metadata12:14:10
+0s
✓
S3 Content12:14:10
+0s
✓
Extracted12:14:10
+4s
✓
LLM Gen12:14:14
+5s
✓
Stored12:14:19
TITLE: Australian Communications and Media Authority Issues Formal Warning to Chasebet for Failing to Promote BetStop
BODY:
On April 16, 2026, the Australian Communications and Media Authority (ACMA) issued a formal warning to Harris Bookmaking Pty Ltd, trading as Chasebet, for failing to adequately promote BetStop – the National Self-Exclusion Register.
An ACMA investigation identified that Chasebet did not adequately promote BetStop in three marketing emails and on its website. Under Australian gambling self-exclusion rules, wagering providers must promote and provide links to BetStop in all promotional electronic messages and on their websites. The investigation found Chasebet's non-compliance with these regulatory requirements across multiple channels. Chasebet attributed the breach to a software consolidation error and stated the non-compliance was unintended. Following ACMA notification, Chasebet promptly rectified the issue by sufficiently promoting BetStop on its website and in marketing emails.
The ACMA has advised that if Chasebet breaches these self-exclusion promotion rules again, it may carry out further enforcement action. This warning underscores the regulator's commitment to ensuring wagering providers comply with responsible gambling obligations, particularly regarding the promotion of self-exclusion mechanisms to protect consumers.
**Reference:**
Australian Communications and Media Authority, "Chasebet fails to promote BetStop in marketing emails," April 16, 2026.