ESMA35-243228190-8126 ESMA sets out actions to simplify the retail investor journey and make investing more accessible - Press release

https://www.esma.europa.eu/sites/default/files/2026-03/ESMA35-243228190-8126_ESMA_sets_out_actions_to_simplify_the_retail_investor_journey_and_make_investing_more_accessible_-_Press_release.pdf
Success
Service Acquiring 15% Mobile Payments 10%
Specialism Customer Protection 35% Advertising 25%
2026-03-12 11:29:35 · adavies@vixio.com
ID
2960372
GUID
bface015131697dabac538e0c440566d

Classification

Service
Acquiring (15%)

This update concerns capital markets disclosure and suitability rules under MiFID II, which fall outside the payments scope; no payment instruments, payment services, or payment infrastructure are discussed.

Mobile Payments (10%)

While digital channels and mobile-first design are mentioned, the update focuses on investment product regulation rather than payment processing or acquiring services.

Specialism
Customer Protection (35%)

This update concerns retail investor protection and disclosure simplification in capital markets, which falls outside the payments compliance scope; ESMA's focus on MiFID II suitability assessments and sustainability preferences relates to investment services rather than payment systems or payment service providers.

Advertising (25%)

While the update mentions consumer testing and investor protection principles, it does not address payment-specific customer protections such as refund rights, chargebacks, or payment transaction security.

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TITLE: European Union's Financial Markets Regulator Outlines Actions to Simplify Retail Investor Journey BODY: On 12 March 2026, the European Securities and Markets Authority (ESMA) published its takeaways from the 2025 Call for Evidence on the retail investor journey and outlined concrete actions to make investing more accessible for retail investors in the European Union's capital markets. ESMA identified three priority areas for improvement: streamlining disclosure requirements to address information overload; reducing complexity in suitability and appropriateness assessments; and simplifying Markets in Financial Instruments Directive (MiFID II) requirements on sustainability preferences. The authority will employ consumer testing to validate improvements to disclosures and digital investor journeys, with particular focus on mobile-first users. Stakeholders responding to the Call for Evidence highlighted that retail investors encounter multiple regulatory and non-regulatory barriers when beginning to invest. Key concerns include disclosures that are too lengthy and complex, lacking digital-first design; suitability and appropriateness assessments that, while valued for investor protection, are considered overly burdensome, particularly for simple products distributed through digital channels; and integration of sustainability preferences deemed excessively complex. Beyond regulatory obstacles, respondents identified non-regulatory challenges including lack of trust in financial markets, high fees with limited product comparability, low financial literacy, cultural factors, and complex cross-border taxation. ESMA will use the report to guide its future technical advice on MiFID II delegated acts and potential updates to its guidelines, ensuring alignment with the final outcome of the Retail Investment Strategy. The authority emphasises that enhancing the investor journey requires collaborative effort among ESMA, market participants, the European Commission, co-legislators, and national governments. REFERENCES: https://www.esma.europa.eu/press-news/esma-news/esma-sets-out-actions-simplify-retail-investor-journey-and-make-investing-more
  • Scraped:2026-03-12 11:29:35
  • Created:2026-03-12 11:29:35
  • By:adavies@vixio.com (41)