TITLE: European Fund and Asset Management Association Welcomes Digital Omnibus Amendments to Artificial Intelligence and Data Protection Rules BODY: On March 11, 2026, the European Fund and Asset Management Association (EFAMA) published a policy position welcoming the Digital Omnibus legislative proposals, which introduce targeted amendments to the General Data Protection Regulation (GDPR) and the Artificial Intelligence (AI) Act. EFAMA supports the proposed amendments, which aim to reduce unnecessary administrative burdens and provide legal clarity within the existing regulatory framework while preserving its core objectives. Under the AI Act, the proposal maintains its risk-based approach to safeguarding the fundamental rights of European Union citizens through a comprehensive legal framework for the development and deployment of AI systems. EFAMA considers the proposed changes to the GDPR to be limited in scope and carefully calibrated, providing greater legal certainty while not substantially altering existing rights and protections, particularly the right to privacy and the protection of personal data. The Digital Omnibus proposals represent an effort to streamline regulatory requirements for market participants while maintaining robust protections for individuals and the integrity of the financial markets. For asset management firms and fund managers operating across the EU, the amendments offer potential relief from administrative complexity without compromising the protective standards established under the GDPR and AI Act frameworks. EFAMA's endorsement reflects the fund and asset management industry's view that the amendments strike an appropriate balance between regulatory clarity and consumer protection. The position was prepared by Franco Luciano, Regulatory Policy Advisor at EFAMA. **Reference:** EFAMA Digital Omnibus Policy Position (March 11, 2026)

Digital Omnibus | EFAMA

Pipeline Progress

🔄 Pipeline Journey