Kansspelautoriteit spreekt TonyBet, Kansino en Betcity aan wegens marketingincidenten | Kansspelautoriteit

https://kansspelautoriteit.nl/kansspelautoriteit-spreekt-tonybet-kansino-en-betcity-aan-wegens-marketingincidenten
Success
Sector Online Gambling 92% Affiliates 78%
Topic Advertising Regulation
2026-02-27 16:25:03 · prandeo@vixio.com
ID
2916893
GUID
03ad6bc54331609cadb39ebf8c6764d2

Classification

Sector
Online Gambling (92%)

The enforcement action directly addresses marketing violations by online gambling operators targeting vulnerable groups under Dutch gambling regulations.

Affiliates (78%)

The violations involve player protection failures and responsible gambling breaches, which are core compliance issues across all gambling sectors but particularly relevant to online platforms.

Topic
Advertising Regulation

De Kansspelautoriteit (Ksa) heeft kansspelaanbieders TonyBet en Betcity aangesproken op marketingincidenten waarbij reclame zichtbaar was voor kwetsbare groepen, waaronder jongvolwassenen (18-24 jaar).

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TITLE: Netherlands' Gambling Authority Addresses Marketing Violations by TonyBet, Kansino and Betcity BODY: The Netherlands' Gambling Authority (Kansspelautoriteit, KSA) has taken action against three gambling operators for marketing violations targeting vulnerable groups, including young adults aged 18-24 years. TonyBet was addressed for sending promotional emails to young adult players on two separate occasions. The operator attributed the incidents to system errors that failed to correctly identify the age group, resulting in marketing messages being sent to individuals it should have excluded. Betcity similarly violated regulations by sending a marketing message via its gaming interface to all players, including young adults, though the operator noted these players could not utilise the offered promotion. Both operators self-reported these violations to the KSA. Kansino was addressed for displaying advertisements within mobile gaming applications, which is prohibited under Dutch gambling regulations. Gambling operators are not permitted to conduct recruitment or advertising activities in online games other than gambling games. Kansino self-reported this violation and removed the advertisements immediately upon discovery. Under Dutch gambling law, operators must not send promotional messages to or deliberately display marketing content to vulnerable groups, including young adults and individuals exhibiting risky gambling behaviour, as this increases the risk of problem gambling and addiction. During discussions with the KSA, all three operators demonstrated swift intervention and implemented corrective measures. TonyBet and Betcity introduced additional controls on marketing systems and implemented a four-eyes principle for oversight. The KSA emphasised that operators must maintain vigilance regarding software use, maintenance, and marketing deployment to prevent negligence or errors from targeting vulnerable populations. The authority will continue monitoring compliance across the entire Dutch gambling market.
  • Scraped:2026-02-27 16:25:03
  • Created:2026-02-27 16:25:02
  • By:prandeo@vixio.com (45)