TITLE: Netherlands Gambling Authority Clarifies Role Model Prohibition for Influencers and Streamers BODY: The Netherlands Gambling Authority (Kansspelautoriteit, KSA) has issued clarification on the implementation of its role model prohibition for online gambling advertising. In a letter to Dutch licensed gambling operators, the KSA specified that influencers, streamers, bloggers, vloggers, and other comparable online personalities fall under the role model prohibition and must not be engaged to promote or advertise online gambling services under any circumstances. The role model prohibition was established to protect vulnerable groups, including minors and young adults, who may identify with or seek to associate with these online personalities. The KSA identified inconsistency among operators regarding when individuals fall within the scope of the prohibition and provided further clarification. The prohibition applies to any person with sufficient public recognition and reach to be attractive for recruitment and advertising purposes, regardless of their level of fame. The restriction is not limited to widely known streamers or influencers but extends to all online personalities meeting these criteria. Licensed gambling operators are required to terminate any existing collaborations with influencers, streamers, and other online personalities used for gambling promotion as soon as possible. The KSA emphasises that these individuals cannot be deployed for recruitment or advertising purposes under any circumstances. Operators should review their current marketing arrangements to ensure compliance with this clarified prohibition. REFERENCES: Kansspelautoriteit. "Rolmodellenverbod verder verduidelijkt: beëindig samenwerking met influencers en streamers." Available at: https://www.kansspelautoriteit.nl/

Rolmodellenverbod verder verduidelijkt: beëindig samenwerking met influencers en streamers | Kansspelautoriteit

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