Rolmodellenverbod verder verduidelijkt: beëindig samenwerking met influencers en streamers | Kansspelautoriteit

https://kansspelautoriteit.nl/rolmodellenverbod-verder-verduidelijkt-beeindig-samenwerking-met-influencers-en-streamers
Success
Sector Online Gambling 92% Affiliates 78%
Topic Advertising Regulation
2026-02-27 13:44:06 · prandeo@vixio.com
ID
2912638
GUID
2fe579be3fcd2cf7b6eeaffabda84bd0

Classification

Sector
Online Gambling (92%)

The update directly addresses advertising and marketing restrictions for online gambling operators, specifically prohibiting the use of influencers and streamers as role models in promotional campaigns.

Affiliates (78%)

The prohibition on influencer and streamer marketing serves as an affiliate-like regulation by restricting third-party promotional channels and holding operators responsible for affiliate-type marketing conduct.

Topic
Advertising Regulation

De Kansspelautoriteit (Ksa) heeft meer uitleg gegeven over de uitvoering van het rolmodellenverbod. Het is verboden om rolmodellen in te zetten voor reclame voor online aanbod. Daar vallen onder andere influencers onder, maar ook streamers en andere online persoonlijkheden.

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TITLE: Netherlands Gambling Authority Clarifies Role Model Prohibition for Influencers and Streamers BODY: The Netherlands Gambling Authority (Kansspelautoriteit, KSA) has issued clarification on the implementation of its role model prohibition for online gambling advertising. In a letter to Dutch licensed gambling operators, the KSA specified that influencers, streamers, bloggers, vloggers, and other comparable online personalities fall under the role model prohibition and must not be engaged to promote or advertise online gambling services under any circumstances. The role model prohibition was established to protect vulnerable groups, including minors and young adults, who may identify with or seek to associate with these online personalities. The KSA identified inconsistency among operators regarding when individuals fall within the scope of the prohibition and provided further clarification. The prohibition applies to any person with sufficient public recognition and reach to be attractive for recruitment and advertising purposes, regardless of their level of fame. The restriction is not limited to widely known streamers or influencers but extends to all online personalities meeting these criteria. Licensed gambling operators are required to terminate any existing collaborations with influencers, streamers, and other online personalities used for gambling promotion as soon as possible. The KSA emphasises that these individuals cannot be deployed for recruitment or advertising purposes under any circumstances. Operators should review their current marketing arrangements to ensure compliance with this clarified prohibition. REFERENCES: Kansspelautoriteit. "Rolmodellenverbod verder verduidelijkt: beëindig samenwerking met influencers en streamers." Available at: https://www.kansspelautoriteit.nl/
  • Scraped:2026-02-27 13:44:06
  • Created:2026-02-27 13:44:06
  • By:prandeo@vixio.com (45)