SEBI | Ease of Doing Investment (EoDI)- Disclosure of registered name and registration number by SEBI regulated entities and their agents on Social Media Platforms (SMPs)

https://www.sebi.gov.in/legal/circulars/feb-2026/ease-of-doing-investment-eodi-disclosure-of-registered-name-and-registration-number-by-sebi-regulated-entities-and-their-agents-on-social-media-platforms-smps-_100005.html
Success
Service Investment Services 88% Equities 35%
Specialism Customer Protection 65% Advertising 55%
2026-02-27 08:07:27 · pthandapani@vixio.com
ID
2911606
GUID
fa9dcb022441e11a537d6cf36d4d4974

Classification

Service
Investment Services (88%)

The update mandates disclosure requirements for SEBI-regulated entities (investment advisors, research analysts, stock brokers) conducting investment-related communications and advisory services on social media, directly addressing investor protection in investment services delivery.

Equities (35%)

Low confidence — REQUIRES HUMAN REVIEW. While the circular applies to multiple entity types including stock brokers, the primary focus is on conduct and disclosure rules for investment advisory and research services rather than equity trading specifically, making Equities an imprecise secondary tag.

Specialism
Customer Protection (65%)

The circular mandates disclosure of registered names and registration numbers on social media to protect investors from fraudulent impersonation, which relates to fraud prevention and consumer protection in investment services.

Advertising (55%)

Low confidence — requires human review. The requirement to disclose entity identity on social media has elements of advertising regulation, but the primary focus is investor protection rather than marketing disclosures.

Securities and Exchange Board of India is made for protect the interests of investors in securities and to promote the development of, and to regulate the securities market and for matters connected therewith or incidental thereto

Securities and Exchange Board of India, SEBI

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TITLE: India's Securities and Exchange Board Issues Guidance on Social Media Disclosure Requirements for Regulated Entities BODY: On February 26, 2026, the Securities and Exchange Board of India (SEBI) issued Circular No. HO/(79)2026-MIRSD-PODMMC under its Ease of Doing Investment (EoDI) initiative, establishing disclosure requirements for SEBI-regulated entities and their agents operating on social media platforms (SMPs). The circular mandates that SEBI-regulated entities and their agents must disclose their registered name and registration number when using social media platforms for investment-related communications or activities. This requirement aims to enhance transparency and protect investors by enabling them to verify the legitimacy of entities and agents engaging with them on social media. The measure addresses the growing use of social media as a channel for investment promotion and advisory services, ensuring that investors can readily identify and authenticate regulated market participants. The disclosure requirement applies to all categories of SEBI-regulated entities, including investment advisors, research analysts, stock brokers, and other market participants, as well as their appointed agents or representatives. By mandating clear identification on social media platforms, SEBI seeks to reduce the risk of fraudulent impersonation and unauthorised investment solicitation. SEBI-regulated entities and their agents must ensure compliance with this circular's requirements when conducting any investment-related activities on social media platforms. The circular represents part of SEBI's broader EoDI initiative, which focuses on streamlining regulatory requirements and improving the ease of conducting legitimate investment business in Indian securities markets. **Reference:** Securities and Exchange Board of India (SEBI) Circular No. HO/(79)2026-MIRSD-PODMMC, February 26, 2026
  • Scraped:2026-02-27 08:07:27
  • Created:2026-02-27 08:07:27
  • By:pthandapani@vixio.com (6)