SEBI | Ease of Doing Investment (EoDI)- Disclosure of registered name and registration number by SEBI regulated entities and their agents on Social Media Platforms (SMPs)

https://www.sebi.gov.in/legal/circulars/feb-2026/ease-of-doing-investment-eodi-disclosure-of-registered-name-and-registration-number-by-sebi-regulated-entities-and-their-agents-on-social-media-platforms-smps-_100005.html
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Securities and Exchange Board of India, SEBI

2026-02-27 08:07:27 · pthandapani@vixio.com
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Securities and Exchange Board of India is made for protect the interests of investors in securities and to promote the development of, and to regulate the securities market and for matters connected therewith or incidental thereto

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TITLE: India's Securities and Exchange Board Issues Guidance on Social Media Disclosure Requirements for Regulated Entities BODY: On February 26, 2026, the Securities and Exchange Board of India (SEBI) issued Circular No. HO/(79)2026-MIRSD-PODMMC under its Ease of Doing Investment (EoDI) initiative, establishing disclosure requirements for SEBI-regulated entities and their agents operating on social media platforms (SMPs). The circular mandates that SEBI-regulated entities and their agents must disclose their registered name and registration number when using social media platforms for investment-related communications or activities. This requirement aims to enhance transparency and protect investors by enabling them to verify the legitimacy of entities and agents engaging with them on social media. The measure addresses the growing use of social media as a channel for investment promotion and advisory services, ensuring that investors can readily identify and authenticate regulated market participants. The disclosure requirement applies to all categories of SEBI-regulated entities, including investment advisors, research analysts, stock brokers, and other market participants, as well as their appointed agents or representatives. By mandating clear identification on social media platforms, SEBI seeks to reduce the risk of fraudulent impersonation and unauthorised investment solicitation. SEBI-regulated entities and their agents must ensure compliance with this circular's requirements when conducting any investment-related activities on social media platforms. The circular represents part of SEBI's broader EoDI initiative, which focuses on streamlining regulatory requirements and improving the ease of conducting legitimate investment business in Indian securities markets. **Reference:** Securities and Exchange Board of India (SEBI) Circular No. HO/(79)2026-MIRSD-PODMMC, February 26, 2026
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  • ✓ By:pthandapani@vixio.com (6)